campaigns
Heinz Makes Ketchup the Hero of Southeast Asia’s Christmas Tables
Heinz positions ketchup as essential to Southeast Asian Christmas tables, with 78% of Thai and Filipino households treating it as mandatory for holiday meals.
Latest
campaigns
McDonald’s Australia Goes Full Grinch in Cross-Platform Xmas Blitz
McDonald's Australia transforms 16 stores with green arches for a Grinch Meal blitz. See how the brand flipped Christmas conventions for summer markets.
news
Vistar Media Expands SE Asia Team Amid Programmatic Digital Outdoor Boom
Vistar Media expands SE Asia team as programmatic digital outdoor advertising surges. The region's market is projected to hit $816.79M in 2025.
news
Google Consolidates Singapore-Malaysia Ad Operations Under Ben King
Google consolidates Singapore-Malaysia operations under Ben King to accelerate AI ad deployment across Southeast Asia. Early results show 100% conversion gains.
campaigns
Jollibee Rewrites the Xmas Playbook With Emotion-Led Storytelling
Jollibee ditches traditional holiday ads for emotion-led storytelling, driving 27.8% Southeast Asian sales growth. Here's why CMOs should prioritize authenticity over imagery.
news
Meet PR Agent: Hivekind’s New AI Tool for Real-Time Media Intelligence in Asia
Hivekind's new PR Agent automates media monitoring and reputation tracking for Asian tech firms, cutting report time by 80%. CMOs must act as AI agents reshape how B2B buyers evaluate vendors.
guides
How to Build a Micro-Influencer Strategy, 5 Tools to Compare
Micro-influencers deliver 11x higher ROI than display ads in Southeast Asia. Learn the five-tool framework to find creators, track performance, and scale campaigns that actually drive sales.
news
Creator Economy: iHeartMedia, TikTok Launch Podcast Network
TikTok and iHeartMedia launch podcast network with 25 creator shows. CMOs must understand how audio monetization expands creator revenue beyond short-form video.
guides
A Brand Ambassador Risk Guide: 7 Proven Fixes for Asia
Brand ambassador scandals in Asia cost millions overnight. Get 7 proven vetting and crisis management fixes before your next celebrity deal goes wrong.
news
YouTube Makes Bold Play for TV Budgets With Creator Premieres
YouTube is stealing TV budgets with creator premieres, signaling a seismic shift in how brands allocate advertising spend for 2025.
news
Jewelry Giant Pandora Sets Up Asia HQ in Singapore
Pandora plants Asia HQ in Singapore to escape China's collapse and tap a $287B regional jewelry market. The move signals a major luxury brand pivot toward Southeast Asia and India.
news
Omnicom-IPG Deal Targets $750 Million Savings, APAC in Focus
Omnicom-IPG merger targets $750M savings, but APAC faces agency consolidation risks. CMOs must prepare for potential account conflicts and reduced vendor diversity.