Qualtrics Wins Fifth Gartner Leadership Award for VoC Platforms

Qualtrics has been named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms for the fifth consecutive year, ranking highest on both evaluated axes among 12 vendors assessed in the report, announced March 12, 2026.

Qualtrics Tops All 12 Vendors on Both Gartner Evaluation Axes

Qualtrics ranked highest for Ability to Execute and furthest for Completeness of Vision in the 2026 evaluation. The competitive field includes Salesforce, Adobe, IBM, and Oracle.

In a separate Gartner Critical Capabilities report, Qualtrics ranked first across all five evaluated use cases. These span structured feedback, unstructured feedback, workflow integration, and business outcomes, making Qualtrics the only vendor to lead every dimension simultaneously.

Qualtrics described the recognition in a March 12 statement: "In a market where AI is reshaping what's possible and customer expectations are rising, we believe this recognition reflects our ability to deliver innovation and value while the ground is shifting, and our commitment to giving customers the technology, expertise, and insights they need to improve the experiences they deliver."

AI-Driven Features and Security Credentials Drive Competitive Differentiation

Qualtrics' primary AI differentiation centers on what the company calls "Experience Agents," tools designed to interpret customer feedback and prompt rapid action across enterprise systems.

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Gartner describes the next wave of innovation in this category as AI agents that move beyond simple tasks such as appointment booking toward "autonomously assessing customer records and executing personalized actions in real time."

Qualtrics holds FedRAMP High authorization and ISO 42001 certification, a management system standard specifically for AI governance. These credentials position the platform for regulated industries including banking, financial services, and healthcare, which are among the fastest-growing customer experience platform adopters in Asia-Pacific.

Asia-Pacific Market Growth Makes Vendor Credibility Signals Critical

The regional context amplifies the significance of sustained Gartner leadership. Asia-Pacific is projected to hold 30% of global customer experience platform market share by 2032, with the regional market growing at a 16.8% CAGR from 2025.

Country-level growth projections are notable: China at 14% CAGR, Australia at 12.3%, and Japan at 11.2%. South Korea is also identified as a high-growth market.

Qualtrics has an established regional footprint. The company reported more than 1,000 customers across Asia-Pacific and Japan by 2019 and designated Singapore as its Southeast Asia headquarters with a US$2.7 million investment. A Singapore data center supports data sovereignty compliance requirements across ASEAN markets.

Documented APAC Deployments Span Banking and Automotive Sectors

OCBC Bank in Singapore expanded its use of Qualtrics XM for customer and employee retention, achieving engagement metrics exceeding Bain's 8% industry benchmark.

Hyundai Motors Asia Pacific adopted Qualtrics BrandXM for consumer insights across its regional automotive operations, illustrating the platform's use beyond traditional customer service feedback collection.

Qualtrics plans continued investment as organizations expand listening channels and handle larger volumes of unstructured customer data across digital platforms.