Taboola Appoints Amazon Video Executive as First CBO
Taboola names Amazon video advertising veteran Krishan Bhatia as first Chief Business Officer. Move consolidates global sales and partnerships as the company scales beyond $2B revenue.
Taboola has named Krishan Bhatia as its first-ever Chief Business Officer, effective February 18, 2026. Bhatia joins from Amazon, where he led global video advertising across Prime Video, live sports, and Twitch.
A New C-Suite Role Built for Commercial Scale
The Chief Business Officer position is newly created. It consolidates global sales, partnerships, and revenue strategy under a single executive for the first time in Taboola's history.
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Bhatia will oversee commercial activity across Taboola's full product range. This includes the Realize performance advertising platform, connected TV (CTV) products, and DeeperDive, Taboola's generative AI tool for publishers.
CEO Adam Singolda framed the hire as a turning point. "Krishan is joining Taboola at a pivotal moment in our journey," Singolda said. He added that Bhatia "has helped build and scale some of the most important advertising businesses in the world at Amazon and NBCUniversal."
Bhatia's Background in Streaming and TV Advertising
Before Amazon, Bhatia spent more than 10 years at NBCUniversal as President and Chief Business Officer of Global Advertising and Partnerships. He helped grow the Peacock streaming platform's advertising business and managed the shift from traditional broadcast advertising to streaming-native ad products.
At Amazon, he scaled Prime Video's advertising business across multiple markets and built brand partnership teams covering live sports and third-party programmers.
Bhatia described Taboola's platform as a distinct alternative to the dominant digital advertising platforms. "Realize further solidifies Taboola's place as the leading player in performance advertising outside of search and social," he said.
Revenue Scale Drives Structural Change
Taboola reported trailing twelve-month revenue of US$1.88 billion at the time of the announcement. The company has surpassed US$2 billion in total revenue under President and COO Eldad Maniv.
Taboola operates a two-sided advertising marketplace connecting approximately 15,000 marketers with around 9,000 publishers globally. The company positions itself explicitly outside the closed ecosystems of Google, Facebook, and Amazon.
The creation of a dedicated Chief Business Officer role signals a shift from product development toward aggressive commercial expansion. Singolda cited taking "go-to-market execution to the next level" as the primary rationale for the appointment.
CTV Partnership and AI Products Enter Commercial Focus
Taboola recently launched a CTV advertising product with Paramount, designed specifically to attract small- and medium-sized advertisers into the connected TV space. Bhatia's commercial mandate includes scaling this product category.
DeeperDive, Taboola's generative AI tool embedded in publisher workflows, also falls under Bhatia's oversight. The inclusion of an AI product in a Chief Business Officer's portfolio indicates that publisher AI monetization has become a commercial priority, not just a product development initiative.
Taboola is scheduled to release its fourth-quarter and full-year 2025 financial results on February 25, 2026, one week after the appointment was announced.
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