Campaigns
Central Rewrites Xmas Rules in Thailand With a Self-Gifting Twist
Wolf BKK created the campaign to mirror real shopping behavior during big sale events instead of the usual idealized holiday stories.
Brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
News
Koto Rebuilds MassiveMusic Into a Single Powerhouse for Sonic Branding
The unified brand simplifies vendor selection for APAC marketers, with MassiveMusic Singapore providing full service sound design and voice work.
News
Roblox Ramps Up APAC Comms Hiring as Youth-Safety Rules Tighten
Roblox hires Snap’s Claire Robinson to lead APAC policy comms as Australia pilots facial age-verification and regional safety rules tighten.
News
Google’s AdStack On the Chopping Block, Asia Prepares for a New Programmatic Era
US antitrust pressure on Google signals a major change ahead for APAC advertisers, who stand to benefit from cheaper CPMs and more transparent auctions.
News
Val Morgan Lands Vox Media’s Powerhouse Portfolio Across ANZ
The Verge, Vulture, The Strategist, and more join Val Morgan’s portfolio as the publisher becomes ANZ’s largest youth-focused media network.
News
Pinkfong’s $406M Debut Shows CMOs that Global IP Is the New Growth Engine
The Baby Shark creator drives revenue through licensing and media rights, not ads. Its Netflix Kids hits in 11 countries fuel a global engine for brand partnerships.
Campaigns
Heinz Makes Ketchup the Hero of Southeast Asia’s Christmas Tables
'Tis the season to appreciate creative ad work. Heinz says Christmas can’t start without ketchup.
Campaigns
McDonald’s Australia Goes Full Grinch in Cross-Platform Xmas Blitz
This is fun. McDonald’s Australia launches a Grinch-themed holiday takeover with green arches, outdoor ads, social media activations, and more.
News
Google Consolidates Singapore-Malaysia Ad Operations Under Ben King
The shift responds to SE Asia's quick embrace of generative AI tools, with 70% of the region's population now using the tech weekly.
Campaigns
Jollibee Rewrites the Xmas Playbook With Emotion-Led Storytelling
The campaign's 90-second film features authentic scenarios like nurses celebrating with colleagues, moving away from idealized family gatherings.
News
Creator Economy: iHeartMedia, TikTok Launch Podcast Network
Influencer-driven commerce makes up 20% of SE Asia’s online sales, hinting that podcasts could plug into TikTok Shop and LIVE gifts for dual creator revenue.
News
Jewelry Giant Pandora Sets Up Asia HQ in Singapore
Now hiring, the brand will roll out marketing and comms campaigns across India, Southeast Asia, Japan, and Korea.