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Sandvik Unveils Non-Functional EV to Highlight Mining's Role
Sandvik's transparent EV installation removes all mined materials to prove mining's role in green tech. A B2B storytelling case study generating 320+ media mentions.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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GrowthOps Asia Wins Volkswagen Singapore Creative and Digital Brief
GrowthOps Asia appointed lead creative, social, and SEO agency for Volkswagen Singapore as Chinese automakers intensify competition in the city-state.
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Monks Taps 20-Year Veteran to Drive AI-Powered Creative in SEA
Monks hires 20-year veteran Mihir Dhairyawan as SEA executive creative director to lead AI-powered creativity. The agency now uses AI in 25% of work.
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How The SHOUT GROUP Won 8 Clients in One Month
Malaysian agency SHOUT GROUP secured Malaysia Airlines, Hyundai, and six other clients in January 2026. Analysis of the pitch wins and what local ownership means for growth.
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CHAGEE Expands CMO Role to Cover Government Affairs, PR
Chinese tea brand CHAGEE consolidates marketing, government affairs, and PR under CMO Eugene Lee as it scales across diverse APAC regulatory environments.
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Lisa Campaign Shows How AI Skepticism Now Shapes Brand Trust
Thailand's Lisa campaign controversy reveals how AI skepticism now forces tourism boards to balance polish with authenticity as 24% of Singaporeans view AI as a threat.
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GWI Tackles AI Trust Gap with Verified Consumer Data Tool
GWI's Agent Spark integrates 35B verified data points into ChatGPT and Claude as Asian AI trust varies wildly—72% confidence in China vs 35% in Hong Kong.
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MindSpace Labs Launches EEG Platform for Video Content Testing
Singapore's MindSpace Labs launches EEG platform tracking brain responses to video content. Neuroscience-based testing targets ad agencies, TV production amid AI content saturation.
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Nine Entertainment Sells Radio Network for AU$40M After 85% Value Drop
Nine's radio assets plummet from AU$275M to AU$40M in six years. How mismanagement of commission sales teams and leadership vacuum destroyed value in a loyal boomer audience.
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Brand USA Targets ANZ Market Recovery with Walshe PR Hire
Brand USA appoints The Walshe Group as PR rep for Australia and New Zealand to reverse visitation declines in two top-five U.S. tourism source markets.
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RHB Bank CNY Campaign Spotlights Social Enterprise Over Prosperity
RHB Bank's CNY campaign abandons prosperity messaging for social impact storytelling. How the Malaysian bank's dignity-focused approach signals shifting consumer expectations in financial services ...
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Wondrlab Names Adtech Veteran Shidush Contractor as Influencer COO
Wondrlab appoints adtech veteran as influencer COO amid Asia's $26B creator economy. Signals shift to leadership combining data optimization with talent management.