Brands
What Happens When Heineken Takes Over Seoul’s Rooftops?
Experiential marketing at its finest. Heineken transformed unused Seoul rooftops into vibrant social hubs.
Brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
News
Taste Orchard’s Termination Sparks a PR Test for Retail Brands
If you run stores in Asia, this is a wake-up call. The case exposes how fallout spreads to sub-tenants’ cash flow and expansion plans.
News
Safety is the New Brand Equity: Lessons From Xiaomi’s EV Meltdown
Xiaomi’s worst week in years shows how fast market value can plunge. Here are some lessons for brand leaders in times of crisis.
Brands
Why Samsung is Doubling Down on SLS Alliance
Instead of paying for a single burst of ads, the brand is tapping into ongoing content, athlete stories, and product feedback.
Brands
This Retail Brand Knows Exactly What Gen Z Wants
Photo-ready stores, IP tie-ups, and live commerce drive conversions among Gen Z.
Brands
How Miniso Turned Cuteness Into a Competitive Moat
Owning IP slashes fees, boosts pricing power, and builds loyalty that competitors can’t easily copy, tapping into a global licensing market on the rise.
Campaigns
Meet the E-Mutants: Samsung’s Eccentric Move on E-Waste Day
Samsung India ran a quirky but smart activation for International E-Waste Day.
Guides
Publicis 2025: The Blueprint Every Asian CEO Can Steal
Publicis Groupe is doubling down on AI to power its next wave of growth, boosting its forecast after a strong Q3 showing.
Campaigns
5 Key Takeaways from Vodafone's Mythical Creature Campaign
Vodafone's iPhone launch shows how to time campaigns, use humor, video, and partnerships to drive ARPU and trust.
Insights
5 Comms Lessons from China’s First Pig-to-Human Liver Transplant
Here are some essential PR tips from China's latest step forward in organ transplantation.
Guides
5 Essential Strategies for Harnessing the Creator Economy in Asia
It's not about likes. It is about reach, conversion, and measurable ROI. Here are five strategies to put the creator economy to work in Asia.
Guides
Gen Z's Analog Resurgence: Why Physical Experiences Are the New Gold
Gen Z craves offline. Learn how experiential marketing in Asia turns pop-ups, campuses, and stores into ROI in 2025.