News
ZUS Coffee’s Crisis Response Shows Why Employee Loyalty Is the New PR
The viral customer clash shows how defending frontline staff can strengthen brand trust in Asia, as public sentiment shifts away from “the customer is always right.”
Brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
News
SoftBank, OpenAI to Launch Enterprise AI for Corporate Japan
Voice-enabled tools to shrink campaign timelines and create more agile marketing and comms teams...maybe.
News
France Seeks Shein Site Suspension as Paris Store Opens
French authorities threaten to suspend Shein’s app over child-like sex dolls and violent content, just as its first Paris store opens to protests and a 120,000-strong petition.
Lists
9 Data-Driven Fashion Brands Upending Retail Comms in Asia
From AI-powered luxury design to mass personalization, see who’s reshaping retail comms in Asia and how to stay ahead.
News
Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta just rewrote the rules of lead gen in Asia. Cheaper ads, free API, and AI tools for comms pros.
News
Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks’ China pivot shows CMOs how to localize for price-driven customers without sacrificing brand equity.
Guides
How Estée Lauder Won Asia: 5 Risk-Ready Moves CMOs Can Copy
Estée Lauder’s playbook gives Asian CMOs clear lessons on driving growth while managing risk in volatile markets.
News
BYD’s PR Tightrope Across Three Continents
BYD must juggle investor crisis comms at home with global growth stories abroad, all while managing scrutiny over pricing and quality.
Campaigns
Booze & Brand Equity: Don Julio's Experiential Activation in Hong Kong
Don Julio’s Halloween takeover in Hong Kong shows CMOs how cultural storytelling and experiential strategy can lift Q4 revenue.
Campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO Max flooded Asia with red balloons, turning landmarks from Singapore to Bangkok into eerie horror scenes.
Lists
Comms Lens: 11 Asian Financiers Pushing ESG Agendas in 2025
Asia’s most active ESG financiers, which stories they care about, and the metrics PR and IR leaders need to watch.
Brands
What Happens When Heineken Takes Over Seoul’s Rooftops?
Experiential marketing at its finest. Heineken transformed unused Seoul rooftops into vibrant social hubs.