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WPP Retires Hogarth Brand, Launches WPP Production Feb 23
WPP consolidates Hogarth, Ogilvy, and VML production teams into unified AI-powered platform with £300M investment. What the rebrand means for Asian markets.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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INVNT Promotes Sarah Bailey to APAC Executive Creative Director
Singapore-based Bailey will lead regional creative for luxury experiential campaigns as INVNT expands APAC operations amid rising demand for culturally relevant brand experiences.
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Vinyl Group Now Worth More Than ARN's KIIS Network
Vinyl Group's market cap now surpasses ARN Media despite KIIS owning Kyle & Jackie O. Investor shift from traditional radio signals structural risks for CMOs.
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Lululemon Founder Attacks Board After See-Through Leggings Recall
Chip Wilson publicly blasts Lululemon's board after another see-through leggings failure. Founder activism escalates amid CEO transition and $1B activist stake.
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QMS Secures Exclusive Digital OOH Rights at Wellington Airport
QMS NZ launches 'The WLG', a 15m digital billboard at Wellington Airport's main exit route, expanding its exclusive airport advertising portfolio to capture 5M+ annual passengers.
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Levi's Names Vicky Skelton to Lead East Asia Pacific Growth
Levi's appoints digital commerce veteran Vicky Skelton as East Asia Pacific MD, bringing her DTC-first retail strategy and AI-driven store expansion playbook to the region.
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Unilever's CMO Search Signals Social-First Priority Shift
John McKeon's global promotion after 17 years signals Unilever's shift to social-native leadership. What the ANZ CMO search reveals about FMCG priorities.
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Jeanswest Posts AI Ads With Visible Prompts, Distorted Models
Australian retailer's AI-generated Instagram ads expose quality control failures with distorted models and visible prompts—a cautionary tale for brands rushing AI adoption under financial pressure.
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Viettel 5G Ditches Homecoming Trope for Road Trip Narrative
The Friday's character-driven Tết campaign for Viettel 5G reframes Lunar New Year storytelling with a road trip narrative, reflecting dispersed modern families.
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Emotive Wins Google Pixel 10 National Campaign in Australia
Independent agency Emotive beats networks for Google Pixel 10 national launch featuring F1's Oscar Piastri, signaling indie shops' growing tech client wins.
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Pentawards Opens 2026 Competition with New PR Gifting Category
Pentawards expands with PR & Influencer Gifting category for 2026, recognizing packaging's shift from retail to social-first brand experiences.
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FedEx Elevates Marketing Chief Salil Chari to APAC President
FedEx promotes marketing SVP Salil Chari to APAC president, overseeing 30,000 employees. A signal that customer experience leadership drives regional strategy.