Brands

Brands

Five Lessons from X’s Ad Revenue Drop

Build a resilient paid social strategy in Asia for 2025. Learn 5 lessons from X’s ad decline: brand safety, budget shifts, and multi-platform planning.

Brands

Airwallex's Sports Sponsorship: A Bold B2B Marketing Strategy

Why Singapore's Airwallex partnered with McLaren for F1 to reach decision-makers who may not be reading trade press every day.

News

Why Absurdist Humor Works: The KFC and Ogilvy Shinjuku Experiment

KFC just took a very Japanese idea and made it work for Australia.

Brands

How Asia’s Brands Optimize ROI with Connected Journeys

Asia’s brands are racing to connect every touchpoint into one seamless customer journey. The goal is simple: make it easy for people to move from ad to action, and do it in real time.

Brands

How to Get Press Coverage on the Crypto & Web3 Beat in Asia

I recently ran a PR campaign for a Web3 project where investors could participate in profit sharing tied to real-world consumer brands in Asia. Here's what I learned.

Brands

Building a Recession-Proof Reputation in SE Asia's Emerging Markets

Learn how leading SE Asian companies maintain trust during economic downturns through strategic communications tailored to Southeast Asia's diverse markets.

Brands

The Evolution of C-Suite Comms in SE Asia: Beyond the Corporate Statement

Learn how executives are transforming their comms strategies from formal corporate statements to authentic digital engagement that builds trust and influence.

Brands

PR Measurement Beyond Vanity Metrics: Proving Communications ROI to ASEAN Boardrooms

Learn how to measure PR effectiveness in Southeast Asia using frameworks that demonstrate business impact and align communications metrics with corporate objectives.

Brands

Greenwashing vs Impact: How SE Asian Brands Can Communicate ESG Authentically

Sustainability has become a key concern for consumers in Asia and brands must respond. Here's a quick guide on how to avoid greenwashing.

Brands

How to Get Your Brand Featured in Southeast Asia's Tier-1 Media (Without a Big PR Budget)

Securing media coverage in Southeast Asia's tier-1 publications can be a game-changer for up-and-coming brands.

Brands

The Power of a Well-Timed PR Campaign: Rosé All Day Cosmetics

While in VC, a big part of my work was dedicated to helping our portfolio fundraise. One of the best examples is Rosé All Day Cosmetics.

Brands

Crisis Comms 101: How to Handle Negative Press Like a Pro

Here are a few key strategies for handling crisis comms, backed by recent data and timely case studies in Southeast Asia