Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Australia's ACCC issued its first financial penalty for undisclosed influencer promotions, fining PhotobookShop A$39,600. The ruling signals enforcement shift from warnings to active penalties for deceptive digital marketing.
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Decision intelligence firm Prophet hires nine staff across marketing, sales, and engineering as it scales from startup to growth-stage company serving 30+ enterprise clients.
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Publicis and Havas acquire Atomic 212° and Kaimera in major consolidation wave. Despite departures, independent agencies won 64% of media pitches, outperforming holding company rivals.
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Poorly managed press embargoes are damaging journalist relationships across Asia as newsroom consolidation leaves reporters with zero patience for PR friction.
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Sally Eagle promoted to Are Media CEO after 16 years with Australia's largest magazine publisher. The internal appointment signals the board's confidence in her commercial acumen and customer insights.
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Burson APAC's new CEO HS Chung is rejecting cost-cutting in favor of cultural integration across 10+ markets. Her strategy signals a contrarian approach as competitors slash 58% more jobs than global averages.
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QMS New Zealand consolidated street furniture, transit, and airport advertising under one platform, delivering 2.6B monthly impressions. A structural shift for Asia-Pacific outdoor media buying.
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Meta's ANZ advertising chief Naomi Shepherd exits after 14 years with no named successor, leaving a director-level vacancy as the platform navigates regional sales strategy.
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VML India names Kunal Roy as Managing Partner and Shekhar Khanna as Chief Strategy Officer, completing a 12-month leadership restructuring at the WPP-owned creative agency.
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Australia's ACCC issues its first financial penalty for undisclosed paid influencer promotions, fining PhotobookShop A$39,600. Marketers must now disclose all influencer arrangements or face enforcement action.
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Grab expands beyond Southeast Asia with its $600M acquisition of Foodpanda Taiwan, entering a high-income market with 10% delivery penetration and strong growth potential.
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Heritage brands are leveraging customization to deepen customer loyalty. Sanrio and Converse's joint collection uses personalization and character collectability to drive repeat engagement across age groups.