news Westpac Ends BMF Partnership After One Year, Shifts to Project Model Westpac ditched its agency of record model after one year with BMF, moving to project-based work with Droga5 ANZ. The shift reflects how new CMOs are resetting inherited agency relationships in financial services.
news GYG Replaces Global CMO Role With Dual Leadership Structure Guzman y Gomez replaces its Global CMO with a two-person leadership model, signaling how fast-casual brands are restructuring marketing amid sector-wide financial pressure.
news How GYG's New Marketing Chief Plans to Sustain $1.2B Growth Guzman y Gomez appoints Claire West as marketing leader following Lara Thom's departure. West inherits a $1.2B business and must sustain 23% YoY growth across multiple markets.
news How a Four-Minute Video Cost Air Canada Its CEO Air Canada's CEO Michael Rousseau resigned after a four-minute crisis video delivered almost entirely in English sparked backlash over federal bilingualism obligations. A cautionary tale on how poor stakeholder insight can cost leadership.
news Intuit Shuts SMB MediaLabs, Shifts Data to The Trade Desk Intuit is winding down its proprietary SMB advertising network after less than three years, pivoting to third-party platforms like The Trade Desk. The move signals shifting B2B advertiser priorities away from search toward connected TV and audio channels.
news Vaseline Launches WhatsApp Verification Tool to Combat Counterfeit Body Oils in Nigeria Vaseline launches free WhatsApp verification tool in Nigeria to combat counterfeit body oils. The campaign features a real Nigerian Prince and targets retail activation across major supermarket chains.
news Why Brands Are Repositioning K-Pop Partnerships as Cultural Placement Brands are moving beyond celebrity endorsements to cultural placement strategies with K-pop idols. Gen Z shows 55% purchase intent, driving CMOs to reallocate budgets toward lifestyle positioning.
news PayPal Embeds Checkout Into Canva for 265M Users PayPal's Payment Links integration in Canva lets creators embed checkout directly into designs across 200 markets. A game-changer for Asia-Pacific merchants already primed for digital payments.
news WPP Appoints Chief Transformation Officer for $673M Restructuring WPP taps Estée Lauder's Rasha Choueiri to execute Elevate28, a $673M cost-cutting restructuring. The move signals urgent action as the holding company faces accelerating revenue declines.
news LoopMe Launches Chartboost Direct to Connect Brands with App Publishers LoopMe's Chartboost Direct platform redirects brand budgets from declining web traffic into mobile apps. Asia-Pacific publishers can now access higher CPMs and cleaner supply paths.
news Why Studios Are Reclaiming Publishing to Deepen Franchise Control Paramount launches in-house publishing to deepen franchise control across print, digital, and audio. Studios are reclaiming publishing to own their IP ecosystems.
news Tourism Fiji CMO Srishti Narayan Steps Down After Record Growth Tourism Fiji's CMO departs after driving three consecutive years of record visitation, leaving newly appointed CEO Paresh Pant to fill the role amid broader leadership transitions.