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AI Bot Traffic Surges 300% YoY, Forcing Publisher Action
Arc XP and TollBit partnership gives 2,500+ publishers tools to monitor, block, and charge AI systems for content scraping as bot traffic explodes 300% year-over-year.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Anonymous Content Appoints First Chief Communications Officer
Anonymous Content names Liza Burnett Fefferman as its first CCMO, unifying communications across three divisions. The newly created role signals how media companies are centralizing brand strategy.
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Possible Conference Doubles Footprint, Expects 6,500 Attendees in 2026
Possible Conference doubles its footprint to two Miami Beach hotels and expects 6,500 attendees in 2026. CMOs from Coca-Cola and Unilever confirm attendance as organizers address vendor-to-marketer ratio concerns.
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Former Uber APAC CMO Andy Morley Joins Pet Circle as CCO
Former Uber APAC CMO Andy Morley joins Pet Circle as its first chief customer officer. The move signals the Australian e-commerce retailer's push to unify customer strategy amid financial losses.
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JWX, QuantumPath Partner to Automate Programmatic Buying Across Asia
JWX and QuantumPath launch multi-DSP orchestration layer automating campaign setup across Asia's programmatic market. Agencies report 5-10x productivity gains with error rates below 1%.
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Rubicom Appoints Roy Nasrallah as Group CEO Amid MENA Restructure
Rubicom reshuffles leadership with Roy Nasrallah as Group CEO, signalling a strategic pivot from traditional advertising into brand strategy and growth services across MENA.
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123RF Launches Sphere AI to Consolidate Marketing Tool Fragmentation
123RF's new Sphere AI platform consolidates fragmented marketing tools into one integrated system, helping teams cut campaign turnaround times by up to 80% across Southeast Asia.
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WPP Hires Goldman Sachs to Explore Burson Sale
WPP hires Goldman Sachs to explore a sale of Burson, its global PR division, as back-to-back revenue declines and £3.4bn debt pressure the agency holding company.
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Atlassian Adds AI Remix and Partner Agents to Confluence
Atlassian launches Confluence Remix to convert documents into visual formats and three partner agents for seamless third-party integrations. Teams can now transform content into charts, prototypes, and presentations without leaving the platform.
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Australian Community Media Posts US$7.9M Loss Amid Digital Pivot
ACM's losses tripled to US$7.9M as advertising and circulation revenue fell 12% amid digital transformation costs. Leadership turmoil adds governance risk for regional media partners.
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DBS Launches Regional Creative Agency Search Under New Marketing Chief
DBS Bank is consolidating its creative work across six Asia-Pacific markets under a single agency partner, with AI expertise now a core requirement. The shift signals how banking leaders are embedding AI capabilities into agency briefs.
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Super Radio Network Loses CEO, Sales Chief in Leadership Crisis
Australia's largest regional broadcaster loses CEO, sales chief, and content director within weeks amid ownership disputes and a sale process. A breakdown of SRN's leadership instability.