Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Kubota's new 'Love Tough' platform inverts equipment marketing convention by celebrating hard work instead of eliminating it. The insight came directly from owner conversations, not data models.
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BMW's M3 anniversary campaign ditches performance specs for cinematic storytelling, reviving a 2000s track to build emotional loyalty. Here's why heritage beats horsepower.
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Publicis Group ANZ stops pursuing traditional agency acquisitions, redirecting €800M toward AI and technology. A major shift signaling how holding companies are reshaping growth strategies.
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Millennium Hotels consolidates seven commercial functions under new CCO Cinn Tan, importing a tested integrated model that delivers 1.9% higher revenue growth industry-wide.
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Havas Media restructures strategy leadership with Molly Blacker's appointment as National Head of Strategy for Australia and New Zealand, reporting to newly elevated Chief Strategy Officer Olly Taylor.
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Dentsu names Yusuke Kagohara as Southeast Asia CFO, strengthening financial governance across six markets. The move signals the agency's shift from growth-focused to accountability-driven strategy.
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IAG consolidates four senior marketing roles into three under new Chief Customer and Marketing Officer Emily Roberts. Four executives must reapply as the insurer shifts from channel-based to customer-journey accountability.
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The Trade Desk is restructuring partner compensation to reward only unique data signals, shifting from volume-based payments. The change takes full effect in Q2 2026.
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Tech in Asia founder Willis Wee and COO Maria Li step down as SPH integration concludes, reshaping Asia's leading tech media platform and signaling regional media consolidation pressures.
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85% of AI search citations come from external sources, not brand websites. Herd MSL and Publicis launch Elevate to help Asia-Pacific brands win visibility in ChatGPT, Perplexity, and Google AI Overviews.
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Former Val Morgan Digital managing director Brian Florido joins Linkby as commercial product director, continuing a pattern of recruiting former Pedestrian Group talent into the editorial distribution platform.
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Win Group increased its economic interest in Nine Entertainment to 26.3% through share conversions and new swap contracts. The move signals continued accumulation ahead of potential governance influence.