news
Samsung Australia Puts $120M Clemenger BBDO Partnership Under Review
Samsung puts $120M Clemenger BBDO account under review despite award wins. Creative excellence alone no longer guarantees agency partnerships in Asia.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Why Samsung's Six-Year Agency Review Signals Consolidation Fatigue
Samsung's six-year agency review signals consolidation fatigue. CMOs must rethink whether full-service models still deliver value as brand needs evolve.
news
Clemenger BBDO Defends CUB Account in Asahi Beverages Roster Review
Clemenger BBDO defends decades-long CUB partnership as Asahi consolidates creative roster. CMOs should watch how legacy agency relationships survive corporate acquisition reshuffles.
news
oOh!Media Share Price Falls 31.6% Despite 17% Revenue Growth
oOh!media's 31.6% share price plunge despite 17% revenue growth signals vendor instability. CMOs must assess long-term partnership risks with traditional media players losing market confidence.
news
Australian Media Stocks Fall 30% Despite Operational Gains
Australian media stocks plummeted 30% despite operational gains, signaling investor skepticism about traditional advertising's future. CMOs should monitor consolidation reshaping the region's media landscape.
news
NTUC FairPrice Lifts Basket Size 80% with AI-Powered Smart Carts
FairPrice's AI smart carts lifted average basket size 80% to SGD 35.36 while hitting 82% self-checkout adoption. Here's how Asian retailers are weaponizing Gen-AI to drive transaction value.
news
Kopi Kenangan Posts First Profit After Scaling Back Global Push
Kopi Kenangan turned profitable by ditching side ventures and refocusing on core coffee operations. CMOs should note: disciplined strategy beats venture sprawl.
news
Global Rev Gen Appoints Bosco Anthony as New CEO
Global Rev Gen appoints Bosco Anthony as CEO to drive AI-powered marketing innovation and expand into cross-border commerce across Asia.
news
INNOCEAN Renews Global Media Partnership with Havas Through 2026
Hyundai Motor Group extends Havas partnership through 2026, betting on data-driven media to coordinate three brands across five continents. A sign that scale demands unified agency operations.
news
NYF Launches State of the Biz Podcast with WPP's Paul Marobella
WPP's Paul Marobella hosts NYF's State of the Biz podcast exploring brand disruption and strategy with industry leaders. A must-listen for CMOs navigating advertising's inflection point.
news
Full-Service vs. Specialist: Samsung Tests Agency Model
Samsung tests whether full-service agencies deliver better results than specialist models. The $120M account review could reshape how Asia-Pacific tech brands structure agency partnerships.
news
Why Hyundai Motor Group Is Doubling Down on Data-Driven Media
Hyundai Motor Group extends Havas partnership, betting on data-driven media and AI to boost customer acquisition across global markets.