Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Apple's iPhone 17 Pro stars in a 12-minute CNY film blending live action and stop-motion. See how brands weaponize product storytelling during Asia's biggest shopping moment.
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BBDO Bangkok jumps to 10th in Asia's agency rankings by blending Thailand's surreal creativity with strategic rigor and measurable results.
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Trip.com targets pan-Asian dominance as international bookings surge 60%. CMOs should track how the platform's regional expansion reshapes travel marketing strategies.
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PHD wins US$10M Mandai Wildlife account across seven Asia-Pacific markets, leveraging AI-driven strategy to coordinate multi-market campaigns from Singapore.
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Lim Kok Thay consolidates control of Resorts World Sentosa as Genting restructures leadership to compete with Marina Bay Sands.
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Man of Many hires veteran podcast producer as video budgets surge across APAC. Here's why publishers are racing to build in-house production teams.
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Coca-Cola taps J Balvin, Amber Mark, and Travis Barker to reimagine Van Halen's "Jump" for World Cup 2026, signaling how brands use cross-genre music to reach fractured fan bases.
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Pepsi turns a viral Coldplay kiss cam moment into Super Bowl gold, casting Coca-Cola's polar bear in a compromising position. A masterclass in rapid-response culture marketing.
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OPPO ditches specs for storytelling in cricket-led Reno15 push. CMOs should note: cultural moments beat product features for driving engagement.
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Hang Seng deploys celebrity ambassadors and HK$1M lucky draw to capture Q1 deposits as digital banks double their market share. Cultural marketing becomes survival strategy.
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Mercedes faces a 35% price premium against Chinese rivals like Huawei's Maextro S800. CMOs must understand how legacy brands defend positioning when cost advantages shift to domestic competitors.
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Nine ditches radio and buys QMS for $850M to control 58% of Australia's DOOH market. A decisive pivot from broadcast to digital-first advertising.