news
Agoda Commits $1.5M to WWF Through Per-Booking Donation Model
Agoda commits $1.5M to WWF through per-booking donations, scaling conservation funding with travel volume. A smarter CSR model for travel brands.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Kayo Sports Backlash Jumps from Reddit to National Radio in 48 Hours
Kayo Sports' 15% price hike exploded from Reddit to national radio in 48 hours, forcing Foxtel into reactive damage control. CMOs: this is what happens when you ignore early digital backlash.
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Monks Bets on AI-Powered Creative with SEA Leadership Hire
Monks hires AI-focused creative leader to drive Southeast Asia expansion as S4Capital targets 20% regional revenue. Here's why it matters for CMOs.
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R/GA Returns for Fourth Year as Blak Powerhouse Creative Partner
R/GA's four-year partnership with Blak Powerhouse shows how agencies build sustained cultural credibility beyond one-off sponsorships. A model CMOs should study.
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AirAsia Partners HYROX for 15-City Fitness Race Circuit
AirAsia taps fitness tourism to drive 250,000 travelers across 15 APAC cities in 2026. Sports tourists spend 30% more than leisure travelers—here's how airlines monetize niche events.
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AB InBev Tests Sports-Music Crossover for Non-Alcoholic Brand
AB InBev brings the ICC T20 World Cup Trophy to Lollapalooza to reach younger audiences where sports and music converge. Here's why non-alcoholic brands are betting on festival culture.
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How Volvo Used a Fake Brand to Reclaim 'Safety' in Malaysia's EV Market
Volvo used a fake "Selamat" brand to reclaim safety leadership in Malaysia's crowded EV market. Here's how linguistic strategy beats generic competitor claims.
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Sandvik Unveils Non-Functional EV to Highlight Mining's Role
Sandvik's transparent, non-functional EV installation reveals mining's invisible role in green tech. Over 90% of EVs depend on mined materials—and the green transition can't happen without sustainable extraction.
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GrowthOps Asia Wins Volkswagen Singapore Creative and Digital Brief
GrowthOps Asia wins Volkswagen Singapore's creative and digital brief amid intensifying competition from Chinese automakers. Here's what integrated agency partnerships mean for automotive marketing in Asia.
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Monks Taps 20-Year Veteran to Drive AI-Powered Creative in SEA
Monks appoints 20-year creative veteran to lead AI-powered work across Southeast Asia. His mission: blend human insight with AI tools to drive measurable results for regional brands.
news
How The SHOUT GROUP Won 8 Clients in One Month
The SHOUT GROUP lands Malaysia Airlines, Hyundai, and six others in one month. How local ownership and creative flexibility drive agency growth in Malaysia's $2.1B market.
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CHAGEE Expands CMO Role to Cover Government Affairs, PR
CHAGEE consolidates brand, PR, and government affairs under one CMO to move faster and speak with one voice across Asia-Pacific expansion.