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Lisa Campaign Shows How AI Skepticism Now Shapes Brand Trust
AI skepticism is reshaping brand trust in Asia. The Lisa campaign backlash shows audiences now view perfection with suspicion.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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GWI Tackles AI Trust Gap with Verified Consumer Data Tool
GWI's Agent Spark integrates 35 billion verified consumer data points into ChatGPT and Copilot, solving the AI trust gap that's costing Asian brands customer confidence and revenue.
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MindSpace Labs Launches EEG Platform for Video Content Testing
MindSpace Labs' EEG platform measures real-time brain responses to video content, giving CMOs objective data to optimize ads and shows before launch.
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Nine Entertainment Sells Radio Network for AU$40M After 85% Value Drop
Nine's radio assets plummeted 85% in value as management missteps and leadership chaos derail the AU$40M sale. CMOs must reconsider traditional radio's viability.
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Brand USA Targets ANZ Market Recovery with Walshe PR Hire
Brand USA hires Walshe Group to reverse ANZ tourism declines using mega-events like FIFA 2026. CMOs should note how destination marketing leverages cultural moments to drive high-value traveler acquisition.
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RHB Bank CNY Campaign Spotlights Social Enterprise Over Prosperity
RHB Bank ditches prosperity messaging for social impact storytelling in CNY campaign. CMOs, take note: purpose-driven narratives are winning over aspirational wealth imagery.
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Wondrlab Names Adtech Veteran Shidush Contractor as Influencer COO
Wondrlab appoints adtech veteran Shidush Contractor as Influencer COO, signaling agencies need leaders who blend talent management with data-driven optimization as creator ad spend hits $37B globally.
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WPP Retires Hogarth Brand, Launches WPP Production Feb 23
WPP retires Hogarth, launches unified WPP Production with £300M investment. CMOs must understand how this consolidation streamlines production workflows and AI-powered content creation across markets.
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INVNT Promotes Sarah Bailey to APAC Executive Creative Director
INVNT elevates Sarah Bailey to APAC creative director as luxury brands demand culturally-informed experiential marketing across Asia.
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Vinyl Group Now Worth More Than ARN's KIIS Network
Vinyl Group's market cap now exceeds ARN's KIIS network, signaling investor skepticism about traditional radio's future as digital platforms dominate Asia-Pacific media spending.
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Lululemon Founder Attacks Board After See-Through Leggings Recall
Lululemon founder attacks board over see-through leggings recall, signaling deeper quality control crisis amid CEO transition and activist investor pressure.
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QMS Secures Exclusive Digital OOH Rights at Wellington Airport
QMS NZ secures exclusive digital OOH rights at Wellington Airport with 'The WLG', a 15m billboard targeting high-value business travelers on the main route into the capital.