Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Levi's taps digital-first leader Vicky Skelton for East Asia Pacific growth. Her Canada playbook of data-driven retail and lifestyle expansion signals how legacy brands compete in Asia.
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Unilever's CMO search signals a social-first priority shift. Marketing leaders must master digital-native platforms and cultural engagement to compete for top roles.
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Jeanswest's AI ads featured distorted models and exposed prompts, revealing how financial desperation drives reckless technology adoption without quality control.
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Viettel 5G ditches reunion clichés for a road trip narrative, reflecting how modern families actually celebrate Tết. Here's why character-driven storytelling is reshaping Asian holiday campaigns.
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Emotive wins Google Pixel 10 campaign in Australia with Oscar Piastri, positioning device switching as refusing to settle. Independent agencies are taking major tech accounts from networks.
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Pentawards launches its 20th competition with a new PR gifting category, signaling how brands must evolve packaging beyond retail shelves into social-first marketing experiences.
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FedEx elevates marketing chief to APAC president, signaling customer experience as the competitive edge in logistics leadership.
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Netflix picks Merchantwise to drive consumer products across ANZ, betting on local expertise over global agency networks.
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Hakuhodo's AI persona platform launches across 20 countries, letting CMOs test campaigns against virtual consumers in minutes instead of weeks. Speed meets cultural depth.
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Gushcloud acquires Dubai's TalentPlus to tap MENA's $22 billion media market and high-engagement creator economy. A strategic play to monetize cross-border creators as competition intensifies.
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Cartology hires FMCG veteran to shift retail media beyond ad-tech toward brand storytelling as the sector approaches $2.7B revenue by 2029.
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Vonnimedia wins Shiseido Professional launch and expands Schwarzkopf remit, signalling independent agencies' growing grip on premium beauty accounts.