brands
What Australia’s Most Complained-About Ad Tells Us About Brand Safety in APAC
Kia's zombie ad got 86 complaints but passed regulators. The gap between compliance and community sentiment poses real brand safety risks for APAC marketers.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
brands
Why VinFast’s Indonesia Plant Matters for Its Regional Brand Positioning
VinFast's $1B Indonesia plant transforms it into Southeast Asia's EV export hub, challenging Chinese and Japanese rivals in the region's fastest-growing market.
brands
How SpaceX Builds Investor Confidence Before Going Public
SpaceX's pre-IPO playbook—controlled liquidity, regular valuation signals—costs Asian companies 25-75 basis points and billions in valuation. Here's what CMOs must learn before 2026.
brands
Jollibee’s Brand Sweep Shows the Power of Portfolio Architecture in Asia
Jollibee's three-brand sweep of ASEAN's top restaurant rankings reveals a portfolio strategy Western chains can't replicate. Here's why it matters for your competitive positioning.
news
Coda Unveils New Global Leadership Team After Completing Recharge Acquisition
Coda merges with Recharge to create a $1.75B global payments giant, consolidating Asian and European operations under Singapore leadership. Here's why the deal signals fintech's cross-border consolidation trend.
campaigns
Central Rewrites Xmas Rules in Thailand With a Self-Gifting Twist
Central ditches gift-giving guilt with self-gifting campaign that drove 12% foot traffic growth. Thailand's retailers are winning by embracing real consumer behavior over holiday fantasy.
news
Koto Rebuilds MassiveMusic Into a Single Powerhouse for Sonic Branding
MassiveMusic consolidates four music services into one unified brand to help CMOs build consistent sonic identities across markets.
news
Roblox Ramps Up APAC Comms Hiring as Youth-Safety Rules Tighten
Roblox is beefing up APAC comms to navigate tightening youth-safety rules. CMOs should watch how gaming platforms build regulatory credibility amid age-verification rollouts.
news
Google’s AdStack On the Chopping Block, Asia Prepares for a New Programmatic Era
Google's ad tech breakup could cut Asia's ad costs by 15-20%, forcing CMOs to rethink programmatic strategies as regional hubs prepare for a new competitive era.
news
Val Morgan Lands Vox Media’s Powerhouse Portfolio Across ANZ
Val Morgan secures 14 Vox Media titles across ANZ, positioning itself as Australia's largest youth network. CMOs gain consolidated access to 10 million monthly readers across tech, culture, and lifestyle.
news
Pinkfong’s $406M Debut Shows CMOs that Global IP Is the New Growth Engine
Pinkfong's $406M IPO proves global IP franchises are the new growth engine for Asian entertainment companies. CMOs must rethink licensing and merchandising as core revenue drivers.
campaigns
Heinz Makes Ketchup the Hero of Southeast Asia’s Christmas Tables
Heinz positions ketchup as essential to Southeast Asian Christmas tables, with 78% of Thai and Filipino households treating it as mandatory for holiday meals.