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Why Luxury Publishers Are Testing AI in Editorial Design

Style by SCMP's AI comic signals luxury publishers are moving beyond marketing automation into narrative-driven storytelling. Here's why CMOs should pay attention.

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How Eucalyptus Built US$450M Revenue Under Australia's Pharma Ad Ban

Eucalyptus hit US$450M revenue by sidestepping Australia's pharma ad ban—promoting the service, not the drug. How CMOs can learn from this regulatory workaround.

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Why APAC Brands Are Abandoning the Corporate Script

APAC brands are ditching corporate scripts after McDonald's CEO taste-test flopped. Authenticity now drives purchase intent more than brand awareness.

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Samsung India Moves Media Mandate as Ad Agency Consolidation Intensifies

Samsung India ditches Omnicom over conflict fears as ad agency consolidation reshapes APAC. What CMOs need to know about holding company instability.

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Sling & Stone Names First Australia MD as APAC Agencies Formalize Leadership

Sling & Stone appoints first Australia MD as APAC agencies formalize leadership structures. What it signals about agency consolidation in 2025.

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Publicis APAC Creates First Regional CCO Role, Names Naomi Michael

Publicis APAC creates first regional CCO role as it expands across five sub-regions and integrates major acquisitions. What this means for managing communications at scale.

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How Talent Costs Forced ARN's Hand in On-Air Crisis

Talent costs at 57% of EBITDA forced ARN's board to publicly suspend Kyle and Jackie O after an on-air breakdown. A cautionary tale for media leaders managing star-dependent business models.

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Envato Cuts 30% Workforce in AI-Focused Restructure

Envato cuts 30% of staff to fund AI investments post-Shutterstock acquisition. A pattern emerging across APAC tech as companies prioritize automation over headcount.

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Malaysia Opens Corruption Probe Into RM1.1B Arm Holdings Deal

Malaysia's anti-corruption agency launches formal probe into RM1.1B Arm Holdings deal, signaling tougher scrutiny of high-value government tech partnerships across Asia.

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DBS China Captures 38% of Panda Bond Market, Wins Principal License

DBS China dominates Panda bonds with 38% market share and wins principal underwriting license. CMOs should track how Asian banks are capturing cross-border capital flows.

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Tokyo Agency Offers WPP CEO Internship Over Industry Experience Gap

WPP CEO lacks advertising agency experience, Tokyo independent argues. UltraSuperNew offers internship to show how creative work actually happens outside holding company structures.

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Why Chatime Is Shifting Marketing Control Back to Sydney

Chatime appoints local CMO to shift marketing control from Singapore to Sydney, signaling a broader QSR trend toward regional autonomy and brand-building over expansion.