campaigns
McDonald’s Australia Goes Full Grinch in Cross-Platform Xmas Blitz
McDonald's Australia transforms 16 stores with green arches for a Grinch Meal blitz. See how the brand flipped Christmas conventions for summer markets.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Google Consolidates Singapore-Malaysia Ad Operations Under Ben King
Google consolidates Singapore-Malaysia operations under Ben King to accelerate AI ad deployment across Southeast Asia. Early results show 100% conversion gains.
campaigns
Jollibee Rewrites the Xmas Playbook With Emotion-Led Storytelling
Jollibee ditches traditional holiday ads for emotion-led storytelling, driving 27.8% Southeast Asian sales growth. Here's why CMOs should prioritize authenticity over imagery.
news
Creator Economy: iHeartMedia, TikTok Launch Podcast Network
TikTok and iHeartMedia launch podcast network with 25 creator shows. CMOs must understand how audio monetization expands creator revenue beyond short-form video.
news
Jewelry Giant Pandora Sets Up Asia HQ in Singapore
Pandora plants Asia HQ in Singapore to escape China's collapse and tap a $287B regional jewelry market. The move signals a major luxury brand pivot toward Southeast Asia and India.
news
ZUS Coffee’s Crisis Response Shows Why Employee Loyalty Is the New PR
ZUS Coffee's swift defense of its assaulted barista sparked 281K social mentions and 70% negative sentiment toward the customer. CMOs: employee loyalty now drives brand reputation more than customer appeasement.
news
SoftBank, OpenAI to Launch Enterprise AI for Corporate Japan
SoftBank and OpenAI launch enterprise AI for Japan's 62% of lagging corporations in 2026. CMOs gain faster campaign cycles and voice-enabled content tools.
news
France Seeks Shein Site Suspension as Paris Store Opens
Shein faces French site suspension over illegal products as Paris store opens, signaling how regulatory crackdowns are reshaping Asian e-commerce expansion into Europe.
lists
9 Data-Driven Fashion Brands Upending Retail Comms in Asia
Data-driven fashion brands are winning Asia's retail shift. See how 9 leaders use AI and analytics to drive conversions when consumer spending tightens.
news
Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta's new lead gen tools cut CAC by 26% in Q5. Direct Salesforce integration and AI-powered campaigns are reshaping how Asian brands capture qualified leads.
news
Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks' China stake sale signals a strategic retreat as local rivals capture market share. CMOs must learn how premium brands survive in price-driven markets.
guides
How Estée Lauder Won Asia: 5 Risk-Ready Moves CMOs Can Copy
Estée Lauder reversed a 5% sales decline with AI-driven market intelligence and supply chain diversification. Here are five risk-ready moves CMOs can copy to beat volatility in Asia.