news
BYD’s PR Tightrope Across Three Continents
BYD's profit plunged 33% as China's EV price war intensifies, but overseas sales surged 160%. CMOs must learn how to manage crisis messaging across conflicting market narratives.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
campaigns
Booze & Brand Equity: Don Julio's Experiential Activation in Hong Kong
Don Julio's Hong Kong Día de Muertos activation across four premium bars offers CMOs a live test of experiential ROI during peak Q4 season.
campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO's red-balloon blitz across five Asian cities blends social seeding with street scares to drive IT premiere buzz. A masterclass in experiential marketing for streaming launches.
lists
Comms Lens: 11 Asian Financiers Pushing ESG Agendas in 2025
Eleven Asian financiers are moving beyond net-zero pledges to deploy real capital in 2025. Here's which ones CMOs should track for sustainability storytelling.
brands
What Happens When Heineken Takes Over Seoul’s Rooftops?
Heineken transforms Seoul's empty rooftops into social hubs, proving brands can solve urban loneliness while building loyalty through shared experiences.
news
Taste Orchard’s Termination Sparks a PR Test for Retail Brands
Taste Orchard's early lease termination exposes a cascading risk for retail brands: sub-tenants lose protection when master leases crack, threatening cash flow and expansion plans across Asia.
news
Safety is the New Brand Equity: Lessons From Xiaomi’s EV Meltdown
Xiaomi's 11.7% stock plunge after safety concerns shows how fast trust erodes in Asia's real-time media. CMOs must treat safety as brand equity, not compliance.
brands
Why Samsung is Doubling Down on SLS Alliance
Samsung shifts from one-off sponsorships to multi-year community partnerships with SLS, betting that sustained brand presence drives 300% higher engagement and stronger ROI.
brands
This Retail Brand Knows Exactly What Gen Z Wants
Gen Z shoppers want moments to share, not just products. Oh!Some is converting browsers into buyers with interactive stores, character collabs, and live events.
brands
How Miniso Turned Cuteness Into a Competitive Moat
Miniso is ditching licensing fees to build its own character IP. Owning cute characters cuts costs, builds pricing power, and taps China's massive untapped licensing market.
campaigns
Meet the E-Mutants: Samsung’s Eccentric Move on E-Waste Day
Samsung turns e-waste activism into action at 1,200 service centers, proving pledges drive durable behavior change. Here's how to scale sustainability marketing in Asia.
guides
Publicis 2025: The Blueprint Every Asian CEO Can Steal
Publicis grew 5.7% in Q3 by embedding AI into its entire operating model, not treating it as a side project. Asian CEOs need this blueprint to compete.