News
WPP Merges Ogilvy, VML, AKQA Into New Creative Division
WPP merges Ogilvy, VML, and AKQA into one creative division, abandoning its holding company model to cut £500M in costs. CMOs need to understand how this reshuffles agency relationships.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Why Brands Need TikTok Shop Sales Data Connected to Customer Feedback
TikTok Shop sales data means nothing without customer feedback. Revuze's new integration connects commerce metrics to reviews and sentiment—giving CMOs the unified intelligence needed to scale confidently.
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Southern Cross Media Appoints Lund, O'Connor After CEO Exit
Southern Cross Media's CEO exit one month post-merger signals deeper instability. Board overhaul and executive search underway as advertising pressures mount.
News
Leo Australia Wins CPA Account from Ogilvy in Second Major Upset
Leo Australia poaches CPA Australia from Ogilvy in second major upset, signaling intensifying pitch pressure on incumbent agencies across APAC.
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Coupang Q4 Loss Widens to US$26M After 34M-Customer Data Breach
Coupang's Q4 loss widened to US$26M after a 34M-customer data breach eroded trust and drove users to rivals. CMOs must learn how poor crisis comms amplified the damage.
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Why KnowBe4's New Sales Structure Signals APAC Cybersecurity Shift
KnowBe4's new four-tier sales structure signals APAC cybersecurity vendors are doubling down on regional expansion as enterprise spending surges 25% in 2026.
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GTN Reports A$40.9M Loss as Ad Markets Tighten Across Four Territories
GTN's A$40.9M loss signals how quickly affiliate-model media networks implode when ad markets tighten simultaneously across multiple territories. CMOs must reassess their reliance on these networks as inventory growth fails to drive revenue.
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TBWA Singapore Opens APAC's First AI Innovation Lab With Government Support
TBWA Singapore launches APAC's first marketing AI lab with government backing to compress brand prototyping from months to weeks. Here's why CMOs should care.
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WPP Media Elevates Eldridge, Fell to C-Suite Roles at Mindshare Australia
WPP elevates proven new business leaders to Mindshare Australia's C-suite as the holding company executes a major restructure to reverse revenue decline.
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Publicis Consolidates Japan, South Korea Into US$70B Sub-Region
Publicis merges Japan and South Korea into a US$70B sub-region to serve multinational clients expecting seamless cross-border agency partnerships.
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Independence Play: Fifty5Blue Separates from WPP Ownership to Compete in Asia
Fifty5Blue separates from WPP ownership to compete independently in Asia's measurement market. The rebrand signals a direct challenge to Nielsen and GfK's regional dominance.
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Agora and FPT Partner on AI Banking Communications for Southeast Asia
Agora and FPT partner to automate banking customer service across Southeast Asia with AI voice agents. Banks need faster support to match real-time payment growth.