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Why KnowBe4's New Sales Structure Signals APAC Cybersecurity Shift
KnowBe4's new four-tier sales structure signals APAC cybersecurity vendors are doubling down on regional expansion as enterprise spending surges 25% in 2026.
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Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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GTN Reports A$40.9M Loss as Ad Markets Tighten Across Four Territories
GTN's A$40.9M loss signals how quickly affiliate-model media networks implode when ad markets tighten simultaneously across multiple territories. CMOs must reassess their reliance on these networks as inventory growth fails to drive revenue.
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TBWA Singapore Opens APAC's First AI Innovation Lab With Government Support
TBWA Singapore launches APAC's first marketing AI lab with government backing to compress brand prototyping from months to weeks. Here's why CMOs should care.
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WPP Media Elevates Eldridge, Fell to C-Suite Roles at Mindshare Australia
WPP elevates proven new business leaders to Mindshare Australia's C-suite as the holding company executes a major restructure to reverse revenue decline.
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Publicis Consolidates Japan, South Korea Into US$70B Sub-Region
Publicis merges Japan and South Korea into a US$70B sub-region to serve multinational clients expecting seamless cross-border agency partnerships.
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Independence Play: Fifty5Blue Separates from WPP Ownership to Compete in Asia
Fifty5Blue separates from WPP ownership to compete independently in Asia's measurement market. The rebrand signals a direct challenge to Nielsen and GfK's regional dominance.
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Agora and FPT Partner on AI Banking Communications for Southeast Asia
Agora and FPT partner to automate banking customer service across Southeast Asia with AI voice agents. Banks need faster support to match real-time payment growth.
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Why Qantas Separated Strategy from Execution in Its Loyalty Division
Qantas splits loyalty strategy from execution, investing US$50M in a Sydney-based marketing center to manage 50+ concurrent campaigns for 18M members.
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ARN Media Reports 68% Profit Collapse as Radio Revenue Falls 16%
ARN Media's 68% profit collapse signals radio's structural decline across APAC. CMOs must accelerate digital-first strategies as traditional broadcast becomes a shrinking revenue base.
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Politico Launches Australia Operations, Targets Policy Insiders
Politico launches Australia operations targeting policy insiders with "Canberra Playbook." The move fills a gap in Australia's concentrated media landscape dominated by News Corp and Nine Entertainment.
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Marketing Society Hong Kong Appoints Two CMOs to Expand Board
Marketing Society Hong Kong expands board with CMOs from insurance and agribusiness, signaling shift toward regulated industries.
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KFC Australia Adds Special Group to Creative Roster With Ogilvy
KFC Australia adds Special Group to its creative roster alongside 30-year partner Ogilvy, bucking the industry trend toward agency consolidation. Here's why the multi-agency model matters for QSR brands.