news
AI Agents Come for the Marketing Stack as Meta Acquires Singapore’s Manus
AI agents are set to reshape marketing workflows, from automated buying to multilingual content and always-on insight engines that replace routine campaign tasks.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Coupang Data Leak Sparks Investigation, Tests Customer Trust in Asia
For CMOs, security strategy is about trust and communication. Quick, transparent recovery protects brand equity after breaches.
news
Paramount’s Latest Warner Bros Bid Faces Pushback, Keeping Netflix in the Lead
The winner of the Warner Bros bid will control key IP and help shape audience engagement in Asia’s booming streaming market.
news
Regulators Back Off Full Shein Ban, But Pressure On Fast Fashion Grows
For global CMOs, scaling into the EU now requires governance-first growth strategies, not just speed and cost.
insights
Why EA Going Private Matters for Asia's Marketers and Gaming Audiences
A Saudi-backed buyout of EA signals long-term bets on gaming, culture, and Asian audiences.
insights
Rakuten’s Affordable AI Strategy Offers a Lesson for Asia’s CMOs
As Big Tech chases scale, Rakuten focuses on efficiency. Here’s what Asian marketers can learn from its AI playbook.
brands
What Australia’s Most Complained-About Ad Tells Us About Brand Safety in APAC
Australia cleared Kia’s most-complained-about ad on technical grounds, revealing a critical gap between regulatory compliance and real brand risk for marketers.
brands
Why VinFast’s Indonesia Plant Matters for Its Regional Brand Positioning
The EV maker's Indonesia expansion doubles as a communications signal of long-term commitment to Southeast Asia.
brands
How SpaceX Builds Investor Confidence Before Going Public
SpaceX’s pre-IPO playbook shows how Asian companies can do a better job at bolstering valuation through smart investor comms and signaling.
brands
Jollibee’s Brand Sweep Shows the Power of Portfolio Architecture in Asia
Jollibee’s portfolio proves regional dominance is built on distinct brands powered by shared operational efficiencies, not scale alone.
news
Coda Unveils New Global Leadership Team After Completing Recharge Acquisition
The merged Coda–Recharge entity posted US$1.75B in 2024 sales, combining Codapay, Codashop, and Europe’s Recharge.com and Startselect into a single global platform.
Campaigns
Central Rewrites Xmas Rules in Thailand With a Self-Gifting Twist
Wolf BKK created the campaign to mirror real shopping behavior during big sale events instead of the usual idealized holiday stories.