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Gen Z Drives Asian Heritage Products to US$58B Market
Gen Z is turning Asian heritage into a US$58B market. CMOs must move beyond tokenism to authentic cultural integration that drives real revenue growth.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Why APAC Brands Are Chasing the 'Front Page of the Living Room'
APAC brands are racing to dominate Samsung Smart TV homescreens, where 12 million viewers make purchase decisions before streaming. Here's why the "front page of the living room" matters for your CTV strategy.
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Omnicom Merges Golin With Ketchum, Folds Porter Novelli Into FleishmanHillard
Omnicom merges Golin with Ketchum and folds Porter Novelli into FleishmanHillard post-IPG acquisition. The consolidation reflects mounting pressure on PR agencies to deliver integrated global capabilities.
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ByteDance Invests $22B in Nvidia While Developing Samsung AI Chips
ByteDance spends $22B on Nvidia chips while developing Samsung AI chips, signaling how Chinese tech giants are hedging bets between immediate AI needs and long-term chip independence.
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Amplify Appoints Global Creative Director to Lead APAC Expansion
Amplify appoints London creative director to Sydney hub to accelerate APAC expansion. Multiple senior hires signal the agency's commitment to regional growth.
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European Creative Agency Leavingstone Enters Asia via Katashe Partnership
Leavingstone enters Asia via Katashe partnership, ditching traditional offices for venture builder model. European creatives target Web3 and blockchain clients.
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Havas ANZ Expands Chief Strategy Officer Role Across Creative and Media
Havas ANZ unifies creative and media strategy under one leader to compete as an integrated powerhouse. Here's why agency consolidation matters for your media mix.
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Why Kantar Is Betting on Google Talent to Dominate Southeast Asia
Kantar poaches Google's APAC relations head to lead Southeast Asia expansion as FMCG growth outpaces North Asia. A strategic bet on talent to capture the region's fastest-growing consumer market.
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Samsung Australia Puts $120M Clemenger BBDO Partnership Under Review
Samsung puts $120M Clemenger BBDO account under review despite award wins. Creative excellence alone no longer guarantees agency partnerships in Asia.
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Why Samsung's Six-Year Agency Review Signals Consolidation Fatigue
Samsung's six-year agency review signals consolidation fatigue. CMOs must rethink whether full-service models still deliver value as brand needs evolve.
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Clemenger BBDO Defends CUB Account in Asahi Beverages Roster Review
Clemenger BBDO defends decades-long CUB partnership as Asahi consolidates creative roster. CMOs should watch how legacy agency relationships survive corporate acquisition reshuffles.
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oOh!Media Share Price Falls 31.6% Despite 17% Revenue Growth
oOh!media's 31.6% share price plunge despite 17% revenue growth signals vendor instability. CMOs must assess long-term partnership risks with traditional media players losing market confidence.