Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Bain Capital's $1.29B FineToday acquisition marks Japan's largest consumer buyout as PE firms pivot from IPOs to private sales. CMOs should note the 36% China revenue exposure reshaping Asian beauty strategies.
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Foodpanda's dark stores boost rider efficiency 15% in Singapore, signaling how delivery platforms are solving profitability through infrastructure innovation.
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India's UPI-Alipay+ link could unlock payments across 100+ markets for Indian travelers, but geopolitical sensitivities around China threaten the deal.
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Omnicom reshuffles UM Australia leadership post-IPG acquisition, signaling deeper integration challenges ahead for merged media networks.
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Dentsu Indonesia consolidates creative leadership under Rachelle Raymundo to accelerate data-driven storytelling. A strategic move signaling how agencies compete against super-apps controlling consumer data.
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McDonald's Indonesia taps Leo Indonesia to celebrate 35 years with culturally authentic storytelling that prioritizes local values over brand achievements.
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Virtus Health uses cheeky humor to tackle Australia's sperm donor shortage, proving bold creative can drive behavior change in healthcare marketing.
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Alibaba's $549M Qwen AI push triples rival spending this CNY, signaling how platform wars now hinge on holiday user acquisition.
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Apple's iPhone 17 Pro stars in a 12-minute CNY film blending live action and stop-motion. See how brands weaponize product storytelling during Asia's biggest shopping moment.
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BBDO Bangkok jumps to 10th in Asia's agency rankings by blending Thailand's surreal creativity with strategic rigor and measurable results.
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Trip.com targets pan-Asian dominance as international bookings surge 60%. CMOs should track how the platform's regional expansion reshapes travel marketing strategies.
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PHD wins US$10M Mandai Wildlife account across seven Asia-Pacific markets, leveraging AI-driven strategy to coordinate multi-market campaigns from Singapore.