Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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KFC Australia adds Special Group to its creative roster alongside 30-year partner Ogilvy, bucking the industry trend toward agency consolidation. Here's why the multi-agency model matters for QSR brands.
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ARN Media sold its creative agency for A$1 to refocus on audio. Here's why agency independence matters for client wins and talent retention.
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Deliveroo exits Singapore after 11 years as DoorDash shuts four markets simultaneously, citing saturation and thin margins in competitive food delivery landscapes.
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Baby Shark's creator launches live musicals and water parks across Southeast Asia, converting massive digital audiences into recurring offline revenue streams for families.
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PHD consolidates Menarini's US$20M APAC media mandate across 11 markets, moving from siloed country teams to a regional hub model. What CMOs need to know about pharma's shift toward integrated Asian strategies.
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Bastion appoints veteran insights leader Joanne Norton as MD to fuel APAC expansion and strengthen data-driven client strategy capabilities.
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M+C Saatchi names Sophie Gallagher as Group Strategy Director to bridge media and creative planning—signaling agencies are restructuring to deliver integrated campaigns.
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Uber consolidates APAC marketing under one leader, signaling a push for unified brand strategy across nine markets and three business lines.
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Moonfolks becomes first independent foreign agency in Brunei, targeting high-spending brands overlooked by larger regional players.
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CapitaLand Investment's SG$142M loss signals deeper trouble: China portfolio losses hit SG$1.6B over five years as traditional commercial real estate crumbles.
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Simmons reappoints Secret Little Agency as regional creative partner across five Southeast Asian markets after 14 years. Brand knowledge and creative excellence beat out larger competitors in formal pitch.
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SEG hits A$100M valuation on 28% revenue growth and 94% EBITDA surge, signaling investor confidence in audio consolidation plays.