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Emotive Wins Google Pixel 10 National Campaign in Australia

Emotive wins Google Pixel 10 campaign in Australia with Oscar Piastri, positioning device switching as refusing to settle. Independent agencies are taking major tech accounts from networks.

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Pentawards Opens 2026 Competition with New PR Gifting Category

Pentawards launches its 20th competition with a new PR gifting category, signaling how brands must evolve packaging beyond retail shelves into social-first marketing experiences.

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FedEx Elevates Marketing Chief Salil Chari to APAC President

FedEx elevates marketing chief to APAC president, signaling customer experience as the competitive edge in logistics leadership.

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Netflix Taps Merchantwise Group for ANZ Licensing

Netflix picks Merchantwise to drive consumer products across ANZ, betting on local expertise over global agency networks.

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Hakuhodo Launches AI Consumer Persona Platform Across 20 Countries

Hakuhodo's AI persona platform launches across 20 countries, letting CMOs test campaigns against virtual consumers in minutes instead of weeks. Speed meets cultural depth.

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Gushcloud Acquires Dubai's TalentPlus in MENA Expansion

Gushcloud acquires Dubai's TalentPlus to tap MENA's $22 billion media market and high-engagement creator economy. A strategic play to monetize cross-border creators as competition intensifies.

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Retail Media Pivots to Brand Storytelling With Cartology Hire

Cartology hires FMCG veteran to shift retail media beyond ad-tech toward brand storytelling as the sector approaches $2.7B revenue by 2029.

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Vonnimedia Wins Shiseido Professional Launch, Expands Schwarzkopf Remit

Vonnimedia wins Shiseido Professional launch and expands Schwarzkopf remit, signalling independent agencies' growing grip on premium beauty accounts.

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Why Heineken Revived a Decade-Old Campaign With 97% Recall

Heineken revived its decade-old "Most Interesting Man" campaign after testing showed 97% brand recall. CMOs should note: nostalgia campaigns work when data proves enduring consumer love.

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Why Google Ditched Aspiration for Understatement in APAC

Google ditches aspirational celebrity ads for Oscar Piastri's deadpan humor to combat smartphone market stagnancy in APAC. Here's why authenticity is winning over polish.

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Coca-Cola Creates Chief Digital Officer Role in Leadership Overhaul

Coca-Cola creates its first chief digital officer role to centralize strategy and accelerate AI adoption across global operations. CMOs must watch how legacy brands consolidate digital leadership.

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Hennessy Launches €30K Decanters, Neighborhood Pop-Ups for CNY

Hennessy splits CNY strategy: €30K crystal decanters for collectors, neighborhood pop-ups with bakkwa brand for mass-market gifting.