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Honda Rolls Out New H Mark Logo Across All Models by 2027
Honda's new H mark logo rolls out across all models by 2027, signaling a "second founding" pivot to electric vehicles and modular platforms.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Netflix Turns to Podcasts to Solve Content Gap Problem
Netflix launches podcasts to plug content gaps between blockbuster releases. CMOs should watch how this strategy reshapes subscriber engagement and ad opportunities.
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H/Advisors Opens Riyadh Office as PR Firms Target Saudi Market
H/Advisors opens Riyadh office as Saudi Vision 2030 drives demand for strategic advisory services. Global PR firms are racing to establish Middle East footholds.
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TikTok Separates Microdramas from Social Feed with New App
TikTok launches PineDrama to monetize microdramas separately from its main app. CMOs must understand how platforms are fragmenting content categories to capture new revenue streams.
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Porsche Sales Drop 10% in Worst Year Since 2009 Crisis
Porsche's 10% sales collapse in China signals deeper trouble for luxury brands as local EV makers capture premium buyers during economic slowdown.
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Strategy Chiefs Get Commercial Accountability in MENAT Reshuffle
Strategy chiefs now own commercial growth targets in MENAT reshuffle. FP7McCann's promotion signals agencies are redefining strategy roles as revenue drivers, not just creative support.
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Bolt Insights Raises $8.6M to Cut Research Cycles to Minutes
AI is cutting consumer research cycles from weeks to minutes, forcing CMOs to rethink how they gather insights and compete in fast-moving Asian markets.
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Australian Indie Agencies Win Enterprise Clients as WPP Cuts Forecast
Australian indie agencies are stealing enterprise clients from WPP and holding companies. Here's why agility and AI platforms are winning.
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Omnicom Names Andreas Krasser CEO of Hong Kong Operations
Omnicom consolidates Hong Kong creative operations under new CEO, signaling how major holding companies are restructuring post-acquisition to streamline client services.
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PAL Safety Video Shows How Culture Transforms Compliance Content
PAL transforms mandatory safety briefings into a telenovela-inspired film, proving compliance content can drive engagement when rooted in local culture. CMOs take note.
news
OPPO's Agency Split Signals Performance Shift in Tech PR
OPPO's agency reshuffle signals tech brands are ditching vanity metrics for measurable sales. Performance marketing is now table stakes in Asia's cutthroat smartphone wars.
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Alibaba Shifts From Chatbots to 'Agentic AI' With Qwen Integration
Alibaba transforms Qwen from chatbot to "agentic AI," integrating Taobao, Alipay, and travel services to let 100M users shop and pay within one app.