Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Guardian and IKEA Indonesia are ditching transaction-focused retail for consultation-led experiences. Here's how halal certification and digital tools are driving growth.
news
BYD overtook Tesla as the world's largest EV seller by prioritizing local pricing and product iteration over global uniformity. CMOs must rethink brand leadership in a value-driven market.
news
Meta's Manus acquisition signals AI agents are moving from chatbots to workflow automation. CMOs must prepare for agents handling media buying, reporting, and campaign optimization.
news
Coupang's data leak investigation tests customer trust across Asia as regulators demand tougher penalties. CMOs must treat security breaches as retention crises, not compliance checkboxes.
news
Paramount's revised Warner Bros bid faces shareholder pushback as Netflix's lower offer gains traction. For CMOs, this signals which streaming giant will control premium content and Asia's growing Gen Z audience.
news
Shein dodged a full French ban, but regulators are tightening the screws on ultra-fast fashion platforms. What's your compliance strategy?.
insights
EA's $55B Saudi takeover frees the gaming giant to invest aggressively in Asia's fastest-growing markets. CMOs must understand how private ownership reshapes gaming as a brand platform.
insights
Rakuten's AI generated US$65M in operating income by prioritizing cost-efficient, task-specific models over massive foundation models. A playbook for Asian CMOs under budget pressure.
brands
Kia's zombie ad got 86 complaints but passed regulators. The gap between compliance and community sentiment poses real brand safety risks for APAC marketers.
brands
VinFast's $1B Indonesia plant transforms it into Southeast Asia's EV export hub, challenging Chinese and Japanese rivals in the region's fastest-growing market.
brands
SpaceX's pre-IPO playbook—controlled liquidity, regular valuation signals—costs Asian companies 25-75 basis points and billions in valuation. Here's what CMOs must learn before 2026.
brands
Jollibee's three-brand sweep of ASEAN's top restaurant rankings reveals a portfolio strategy Western chains can't replicate. Here's why it matters for your competitive positioning.