Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Coda merges with Recharge to create a $1.75B global payments giant, consolidating Asian and European operations under Singapore leadership. Here's why the deal signals fintech's cross-border consolidation trend.
campaigns
Central ditches gift-giving guilt with self-gifting campaign that drove 12% foot traffic growth. Thailand's retailers are winning by embracing real consumer behavior over holiday fantasy.
news
MassiveMusic consolidates four music services into one unified brand to help CMOs build consistent sonic identities across markets.
news
Roblox is beefing up APAC comms to navigate tightening youth-safety rules. CMOs should watch how gaming platforms build regulatory credibility amid age-verification rollouts.
news
Google's ad tech breakup could cut Asia's ad costs by 15-20%, forcing CMOs to rethink programmatic strategies as regional hubs prepare for a new competitive era.
news
Val Morgan secures 14 Vox Media titles across ANZ, positioning itself as Australia's largest youth network. CMOs gain consolidated access to 10 million monthly readers across tech, culture, and lifestyle.
news
Pinkfong's $406M IPO proves global IP franchises are the new growth engine for Asian entertainment companies. CMOs must rethink licensing and merchandising as core revenue drivers.
campaigns
Heinz positions ketchup as essential to Southeast Asian Christmas tables, with 78% of Thai and Filipino households treating it as mandatory for holiday meals.
campaigns
McDonald's Australia transforms 16 stores with green arches for a Grinch Meal blitz. See how the brand flipped Christmas conventions for summer markets.
news
Google consolidates Singapore-Malaysia operations under Ben King to accelerate AI ad deployment across Southeast Asia. Early results show 100% conversion gains.
campaigns
Jollibee ditches traditional holiday ads for emotion-led storytelling, driving 27.8% Southeast Asian sales growth. Here's why CMOs should prioritize authenticity over imagery.
news
TikTok and iHeartMedia launch podcast network with 25 creator shows. CMOs must understand how audio monetization expands creator revenue beyond short-form video.