brands
Inside CHAGEE's $8,000-Store Empire Built on Community, Not Ads
CHAGEE built 8,000 stores without traditional ads by prioritizing community depth over media reach. CMOs are questioning if this scales.
campaigns
Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
news
Treasury Wine's In-House Agency Splash Wins Four IHAC Awards
Treasury Wine's in-house agency Splash dominated the 2026 IHAC Awards, winning four major titles including In-House Agency of the Year. The wins signal how brands are building breakthrough creative work inside their organizations.
news
Why App Marketers Are Moving CTV Budgets to AI-Driven Platforms
App marketers are moving CTV budgets to AI-driven platforms after Moloco delivered 1.5x higher ROI than mobile. Here's why performance measurement is reshaping TV ad buying.
news
MAF Converts 400+ Gaming Players Into Mall Shoppers via Exscape Campaign
Majid Al Futtaim turned a mobile game into a retail conversion tool, generating 400+ voucher redemptions at City Centre Deira. A phygital playbook for converting gaming audiences into in-mall spenders.
news
Audi Singapore Campaign Beats Cost-Per-Lead Benchmark by 13.6%
Teads and PHD Singapore delivered 70 qualified dealership leads for Audi at 13.6% below benchmark, proving performance media can drive test drive bookings over brand awareness in APAC.
news
Why ESPN Is Betting on Creator Networks for Super Bowl LXI
ESPN expands its Creator Network with a 12-month football-focused program building to Super Bowl LXI. The 2024 class generated 9.7M impressions with engagement 13x above benchmarks.
news
One Show 2026: 80 MEA Finalists Named Across 51 Countries
South Africa leads MEA with 48 finalists at One Show 2026, a 167% jump from 2025. Ogilvy and Accenture Song dominate the region's creative awards.
news
Ogilvy Singapore, VML Sydney Lead APAC at The One Show 2026
Ogilvy Singapore and VML Sydney each secured 13 finalists at The One Show 2026, dominating APAC with single-campaign focus. Japan, Australia, and India lead regional representation across 204 entries.
news
Shopee Wins Overall Brand Champion at PR Awards 2026
Shopee claimed Overall Brand Champion at MARKETING-INTERACTIVE's 13th PR Awards, winning eight trophies across cultural, literary, and SME campaigns. A dominant performance signalling eCommerce's growing PR influence in Asia.
news
Why CTV Measurement Lags Mobile—And How Moloco Bridges It
Moloco launches AI-powered CTV buying with real-time optimization and app-install attribution. Early data shows 1.5x higher ROI versus mobile, signaling performance accountability is finally coming to connected TV.
news
Hada Labo Taps MEOVV's ANNA as First APAC Skincare Ambassador
Japanese skincare brand Hada Labo taps Gen Z influencer ANNA from MEOVV as its first APAC ambassador, capitalizing on Southeast Asia's 10%+ annual influencer marketing growth.
news
Why Brands Are Using Iconic Symbols to Challenge Tech Culture
Dairy Farmers transformed Melbourne's iconic Skipping Girl sign into a screen addiction awareness campaign, generating major earned media with zero paid spend. The activation distributed 8,000 skipping ropes across 270 Australian schools.