news
Dentsu Wins Tapestry's Global Media Account in Landmark Pitch
Dentsu appointed Tapestry's global media agency outside the US, covering Coach and Kate Spade across APAC and EMEAI. The win expands Dentsu's luxury portfolio in early 2026.
global
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Programmatic Trust Crisis: What The Trade Desk Dispute Reveals
The Trade Desk faces a trust crisis after Publicis advised clients against the platform over audit failures. Stock dropped 12% as major revenue risk emerges.
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TikTok Launches Radio Network With 25 Creator-Hosted Podcasts
TikTok Radio debuts across 28 U.S. stations with 25 creator-hosted podcasts, signaling how social platforms are formalizing broadcast infrastructure. CMOs should watch this platform convergence model already scaling in Asia.
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Qualtrics Wins Fifth Gartner Leadership Award for VoC Platforms
Qualtrics claims top spot in 2026 Gartner Magic Quadrant for Voice of Customer platforms for the fifth consecutive year, outranking Salesforce, Adobe, and Oracle on both evaluation axes.
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Komerz Acquires Glassbox in $330M Deal to Unite Brand Strategy and Sales
Komerz unites brand strategy with sales measurement in $330M Glassbox acquisition, creating a 'Creative Commerce' platform that connects upper-funnel brand building to transaction-level data.
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Omnicom-IPG Merger Cuts 4,000 Jobs, Compresses APAC Executive Pay
The Omnicom-IPG merger is eliminating senior advertising roles across Asia and compressing executive pay by up to 60% as the combined company pursues US$750M in savings.
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AI Search Platform Constructor Reports 82% Customer Growth
Constructor's AI-powered eCommerce search platform hit 82% customer growth with 96% retention, proving retailers are moving AI from pilots to production. Key metrics: 52% higher add-to-cart rates and $1M+ advertising revenue gains.
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Cannes Lions Names Susan Credle 2026 Lion of St. Mark
Susan Credle receives Cannes Lions' lifetime achievement award for 40-year career building iconic campaigns at BBDO, Leo Burnett, and FCB. Her leadership drove six consecutive years of agency dominance.
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Syndigo Acquires Taggstar to Boost Real-Time Conversion Messaging
Syndigo's acquisition of UK-based Taggstar adds real-time behavioral messaging to its Product Experience Cloud, enabling dynamic purchase-confidence prompts that boost conversion rates across retail.
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Samsung Taps Oscar Winner Tom Hooper for Galaxy S26 Film
Samsung partners with Oscar-winning director Tom Hooper for Galaxy S26 campaign, prioritizing human storytelling over product specs. A rare cinematic bet by an Asian tech brand.
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LePub Appoints Ete Davies as Global COO Amid Expansion Push
LePub names Ete Davies as Global COO to scale operations across its 10-hub network. The appointment signals the agency's deliberate leadership strategy as it accelerates global expansion.
news
DoorDash Hires Duolingo Social Head to Drive Monthly Viral Campaigns
DoorDash hired Duolingo's viral mastermind to produce one breakthrough moment monthly. CMOs should watch how food delivery brands weaponize social as a content engine, not a distribution channel.