news
Nestlé's KitKat Launches F1 Partnership With 350kg Chocolate Car
Nestlé's KitKat launches official F1 partnership with 350kg chocolate car at Silverstone, expanding activation across 60 countries with localized Asia strategies.
global
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How Nespresso Is Modernizing Its Brand Legacy With Dua Lipa
Nespresso appoints Dua Lipa as global ambassador to modernize its brand legacy while targeting 18% growth in Asia-Pacific premium coffee markets. The Vertuo World campaign launches April 14.
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NYF Appoints VML's Bamford to Lead New Creative Strategy Jury
New York Festivals launches first dedicated Creative Strategy jury, appointing VML's Ellie Bamford to chair. The category honors advertising that combines insight-driven strategy with measurable business results.
news
WPP CEO Rose Eyes A$26.5M Payout Despite 64% Share Collapse
WPP's new CEO Cindy Rose could earn up to A$26.5M by 2030 despite the company's 64% share price collapse. Her pay package is heavily tied to turnaround performance.
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Omnicom Redesignates Global CEO Role to 'Brand President' Across Six Media Agencies
Omnicom Media redesignates global CEO roles to 'brand president' across six agencies following its US$13B IPG acquisition. The structural shift centralizes operational authority while brand leaders focus on client experience.
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Omnicom Names Ellen Griffin Global Brand President of OMD
Omnicom appoints Ellen Griffin as Global Brand President of OMD following its US$13B IPG acquisition. The move signals a major restructuring across six global media networks.
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Dentsu Wins Tapestry's Global Media Account in Landmark Pitch
Dentsu appointed Tapestry's global media agency outside the US, covering Coach and Kate Spade across APAC and EMEAI. The win expands Dentsu's luxury portfolio in early 2026.
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Programmatic Trust Crisis: What The Trade Desk Dispute Reveals
The Trade Desk faces a trust crisis after Publicis advised clients against the platform over audit failures. Stock dropped 12% as major revenue risk emerges.
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TikTok Launches Radio Network With 25 Creator-Hosted Podcasts
TikTok Radio debuts across 28 U.S. stations with 25 creator-hosted podcasts, signaling how social platforms are formalizing broadcast infrastructure. CMOs should watch this platform convergence model already scaling in Asia.
news
Qualtrics Wins Fifth Gartner Leadership Award for VoC Platforms
Qualtrics claims top spot in 2026 Gartner Magic Quadrant for Voice of Customer platforms for the fifth consecutive year, outranking Salesforce, Adobe, and Oracle on both evaluation axes.
news
Komerz Acquires Glassbox in $330M Deal to Unite Brand Strategy and Sales
Komerz unites brand strategy with sales measurement in $330M Glassbox acquisition, creating a 'Creative Commerce' platform that connects upper-funnel brand building to transaction-level data.
news
Omnicom-IPG Merger Cuts 4,000 Jobs, Compresses APAC Executive Pay
The Omnicom-IPG merger is eliminating senior advertising roles across Asia and compressing executive pay by up to 60% as the combined company pursues US$750M in savings.