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APAC Creator Ad Revenue Growth Slows to 5.9% in 2025
Asia-Pacific creators pivot from platform ads to subscriptions and affiliate sales as YouTube revenue sharing drops 90% since 2017. How diversification reshapes the $25B creator economy.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
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Australia Tourism Economy to Hit $233B by 2030
China leads APAC recovery as Australia's visitor economy targets $233B by 2030. International arrivals to hit 10.9M while domestic shifts favor regional, high-frequency travel.
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63% of Asian Marketers Shift Budgets to CTV and Digital Video
Mediaocean reports 63% of Asian marketers increasing CTV and digital video spend in 2026, but only 10% have integrated ad tech systems to execute AI-driven strategies.
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Macquarie Names Malaysia Top ASEAN Market for 2025
Macquarie ranks Malaysia first among five ASEAN markets for 2025, citing 4.9% GDP growth and tech investments. Philippines second as value play, Thailand drops on political uncertainty.
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Australian Media Stocks Hit 2025 Lows Amid Ad Revenue Concerns
ASX media stocks finish near bottom globally as advertisers shift to CTV and retail media. What declining valuations mean for APAC marketing budgets in 2026.
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Asian Agencies Scramble for Digital Talent as Client Needs Evolve
Cheil, Dentsu, and regional shops race to hire hybrid talent combining data analytics with creative skills as performance gaps widen between traditional and digital-first agencies.
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Hong Kong Gen Z Wield $6.4B Spending Power Amid High Anxiety
Trade Desk-Publicis research reveals Hong Kong's Gen Z controls $6.4B spending power but faces 39% anxiety rates. Key insights for marketers targeting Asia's stressed yet ambitious consumers.
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Tier-2 City Creators Deliver 30-50% Higher ROI Than Metro Influencers
Indian tier-2 city creators in Jaipur, Chandigarh deliver 30-50% higher ROI than metro influencers as brands shift to niche communities over mass reach.
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TikTok Identifies Three Behavioral Drivers Reshaping APAC Marketing
TikTok's 2026 forecast reveals curiosity, conviction, and care as core behavioral signals driving $5.9B in Thailand commerce. How 460M SEA users reshape brand strategies.
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AI Boom Breaks Traditional Stock-Currency Link Across Asia-Pacific
Asian equities surge while currencies weaken, breaking traditional correlation. AI infrastructure drives stocks up 4% as central banks cut rates, forcing investors to rethink hedging strategies.
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Asia Tech Recovery Runs Through Seoul and Shenzhen Studios
Macquarie projects 2026 as breakthrough year for Asian Internet firms. HYBE's BTS comeback and Chinese gaming dominance signal shift to content monetization.
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70% of PR Budgets to Stay Flat or Decline, Survey Finds
Meltwater survey reveals 70% of PR budgets stagnant or shrinking as teams struggle with ROI measurement and leadership alignment. Resource constraints top challenges.