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Agoda Reports 55% Spike in Hari Raya Bookings Across SEA
Agoda reports 55% spike in Hari Raya bookings across SEA, with Japan and China entering top destinations. Visa policy changes are directly driving measurable travel demand.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
APAC GRC Market Hits US$9.2B as Enterprises Ditch Multi-Vendor Tools
Asia Pacific enterprises are abandoning fragmented compliance tools for unified AI-powered GRC platforms as regulatory mandates intensify. The market is projected to reach $22.2B by 2033.
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Why Australia's AU$1B Influencer Spend Signals APAC Consolidation
Australia's influencer market crosses AU$1B in 2026 as APAC consolidation accelerates. Two-thirds of marketers plan to reduce specialist partners, reshaping the provider landscape.
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OOH Measurement Gets Precise: Inside Move's Five-Year Overhaul
Australia's Move platform delivers hour-by-hour audience data across 180,000 outdoor sites, setting a measurement standard Asia-Pacific markets urgently need to match.
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Why Australia's TV Broadcasters Are Losing Share of Growing Ad Spend
Nine Entertainment's profit margins collapse as Australia's growing ad market bypasses broadcast TV for digital and retail channels. TV ad revenue fell 8.7% in 2025 while retail media surged 28.1%.
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Middle East Conflict Triggers Tech Stock Rotation Across APAC
Tech stock selloff in APAC threatens CMO budgets as infrastructure platforms lose value. Expect agency roster cuts and media buying delays.
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Google, Facebook Pay 3x More Than Media Agencies: Australia Data
Google and Facebook pay 3x more than media agencies in Australia, signaling a talent war reshaping Asia's marketing sector.
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Why Australia's New OOH Measurement System Matters for APAC Brands
Australia's new Move system sets a unified OOH measurement standard. Asian markets still lack comparable standards, creating a competitive gap for regional media buyers.
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APAC Creator Economy Hits US$26B as Authenticity Concerns Mount
APAC's creator economy hits US$26B as authenticity concerns mount. CMOs must navigate rising consumer skepticism about paid endorsements amid explosive creator-commerce growth.
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Why Women Executives Are Becoming APAC's Tech Gatekeepers
Women executives across APAC now control tech budgets and vendor selection for major brands. CMOs must adapt partnership strategies accordingly.
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Singapore Launches AI Training for 100,000 Workers by 2029
Singapore trains 100,000 workers in AI by 2029 to prevent job displacement and boost productivity. CMOs must prepare for AI-skilled talent competition.
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Spotter Launches Creator TV to Challenge Asia's KOL Volume Strategy
Spotter's Creator TV model challenges Asia's volume-based KOL strategy by proving quality creators drive measurable loyalty and engagement at scale.