News
Netflix’s Bid for HBO and Warner Bros. Could Reshape Streaming in Asia
Western content drives 61% of premium streaming in APAC, making a Netflix–Warner Bros. deal especially impactful for regional viewers and advertisers.
Insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
News
Why Hepmil Sold to Publicis Instead of Raising Again
After raising US$11M, Hepmil opted for a Publicis acquisition when CEO Karl Mak admitted the team lacked the M&A capability required for more VC.
News
AI Agents Could Spend US$3.6B for Singapore Shoppers by 2030
Worldpay finds 44% of Singaporeans are ready to let AI agents browse and buy for them either now or within the next year.
Insights
SE Asia's Creator Economy: What the Publicis-HEPMIL Deal Signals
Publicis aims to build an influencer engine to hold the largest slice of Southeast Asia's creator economy. But challenges are afoot.
News
Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery put itself on the auction block in what could be the decade’s biggest media deal. It’s a live lesson in scale, strategy, and discipline.
Insights
What’s Working in Singapore? Top 5 Influencer Tactics in 2025
New data shows influencers actually do shape how Singaporeans shop, with short videos and well-timed ads setting the tone.
Insights
Singapore's Ad Fatigue May Signal a Shift in Asian Markets
The message is simple. If your brand asks better questions, you can make better promises and run fewer bad ads.
Guides
Publicis 2025: The Blueprint Every Asian CEO Can Steal
Publicis Groupe is doubling down on AI to power its next wave of growth, boosting its forecast after a strong Q3 showing.
Campaigns
5 Key Takeaways from Vodafone's Mythical Creature Campaign
Vodafone's iPhone launch shows how to time campaigns, use humor, video, and partnerships to drive ARPU and trust.
Insights
5 Comms Lessons from China’s First Pig-to-Human Liver Transplant
Here are some essential PR tips from China's latest step forward in organ transplantation.
Guides
5 Essential Strategies for Harnessing the Creator Economy in Asia
It's not about likes. It is about reach, conversion, and measurable ROI. Here are five strategies to put the creator economy to work in Asia.
Guides
Gen Z's Analog Resurgence: Why Physical Experiences Are the New Gold
Gen Z craves offline. Learn how experiential marketing in Asia turns pop-ups, campuses, and stores into ROI in 2025.