insights

news

AI's Promise vs. Reality: Why Tech Giants Are Gutting Comms Teams

Snap's AI efficiency claims mask job cuts across communications roles. As tech giants cite AI potential (not performance) to justify layoffs, regional expertise roles like Natasha Brack's are disappearing.

news

Vinyl Group Misses Profitability Target Again as Q1 Cash Burn Hits A$2.7 Million

Vinyl Group's Q1 2026 cash burn of A$2.7 million and delayed integration challenges reveal why acquisition-driven growth strategies collapse. A stress test for APAC media leaders.

news

Real-Time Store Visits Are Now a Programmatic Currency

InMarket and Yahoo DSP deliver daily store visit signals that optimize programmatic campaigns in real time, closing the offline attribution gap for advertisers.

news

Why Law Firms Are Finally Taking Marketing Seriously

Law firms appoint CMOs as marketing becomes strategic priority. Devonshires and peers rethink professional services growth in 2025.

news

Seedtag Launches NeuroX Exchange to Replace Identity-Based Ad Targeting

Seedtag's NeuroX replaces personal data tracking with AI content understanding. This fundamental shift in programmatic advertising has major implications for brands navigating shrinking ID coverage.

insights

Why CEO Avatars Are Creating Trust Crises (Not Solving Them)

AI CEO avatars promise efficiency but erode employee trust. Research shows a 43-point collapse when leaders use synthetic replacements.

news

40% of Ad Spend Wasted: Here's How One AI Tool Aims to Fix It

Perion's Outmax AI tool is optimizing ad campaigns across Africa, solving a 40% ad spend waste problem. The rollout signals how global ad tech vendors are localizing execution across high-growth regions.

insights

Why AI Governance Beats Technology in the APAC AI Race

60% of enterprises building AI see no measurable value. Data integration and governance structures separate AI leaders from laggards in APAC.

insights

The 83% Illusion: Why APAC Sponsorship Metrics Mislead Brands

APAC sponsorship sentiment is high, but brands struggle to measure ROI. Learn why trust scores don't guarantee sales and how to build measurement frameworks.

campaigns

Control vs. Scale: How Anthropic and OpenAI Diverged on Cyber AI Risk

Anthropic limits cyber AI access via Project Glasswing. OpenAI scales broadly. Which risk philosophy fits your organization best?

campaigns

Why AI Content Speed Doesn't Equal Marketing Results

AI speed masks brand authenticity in APAC. Learn why 91% of marketers use AI but only 41% measure ROI, and governance frameworks that work.

campaigns

Why Hyperlocal Marketing Can Backfire for Global Brands

Sprite's ASEAN hyperlocal push is well-executed, but brand leaders must test whether engagement converts to market gains in markets where global brands have been losing share for years.