news
Creator Marketing Spend Hits $37B as Measurement Gap Widens
Creator marketing spend surged to $37B in 2025, but 69% of revenue is still tracked manually. CreatorIQ and Sprinklr's integration aims to solve the measurement crisis.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
Institutional Investors Signal Confidence in Nine's Undervaluation
WIN Group, Australian Retirement Trust, and State Street are accumulating Nine Entertainment shares, signalling confidence in a 50%+ valuation gap. CMOs should monitor this consolidation as it reshapes Australian media ownership.
news
Why Publishers Are Now Hiring for Commercial Expertise Over Editorial Leadership
Private Media's appointment of Russ Horell signals a broader industry shift: publishers are prioritizing commercial expertise in leadership roles to navigate flat digital revenues despite overall market growth.
news
Why Australia's A$67B Creative Industry Is Winning the AI Copyright Battle
Australia's A$67B creative sector secured government backing for mandatory AI licensing, rejecting copyright carve-outs. A watershed moment for creator protection globally.
news
75% of Journalists Detect AI Press Releases—Trust Suffers
Three-quarters of journalists now spot AI-written pitches, damaging PR credibility instantly. As newsrooms rely more on press releases than ever, the trust gap between PR teams and media is widening.
news
Zero-Click Searches Now Drive 60% of Queries; APAC PR Teams Rethink ROI
AI Overviews slash referral traffic by 47%, forcing Asian PR teams to abandon click-based ROI metrics entirely. Earned media citations now define visibility.
news
APAC Gaming Studios Boost Paid Acquisition Spending 45% YoY
Asia-Pacific gaming studios increased paid user acquisition spending 45% YoY, with Southeast Asia now accounting for 55% of global in-app promotional activity. Strategy and casual games lead the shift.
news
Why Eight Streaming Rivals Unite Under One Research Framework
Australia's Video Futures Collective unites eight competing streamers—Netflix, Amazon Prime, Disney, YouTube, and others—under one independent research body. A globally unprecedented move that gives advertisers unified measurement and audience insights.
news
India's Sports Economy Surpasses US$2 Billion Milestone in 2025
India's sports economy crossed $2.134 billion in 2025, driven by cricket's dominance and media spending surpassing sponsorship. CMOs must understand this market's structural shift toward equity partnerships with athletes.
news
Why APAC Luxury Brands Must Recalibrate for Rising Ultra-Wealthy Thresholds
Australia's richest list entry threshold hits US$750M as Asia-Pacific ultra-wealthy population surges. Luxury brands must recalibrate strategies as wealth concentration reshapes target markets.
news
Why Traditional PR Fails Against Organized Indigenous Advocacy
Resource companies face a new communications reality as organized Indigenous groups outmaneuver traditional PR tactics. The Murujuga campaign shows why CMOs must rethink stakeholder engagement in Asia-Pacific.
news
Why Women Leaders Are Reshaping the Middle East Creative Sector
Female executives are redefining the Middle East's creative economy as Dubai targets 5% GDP contribution from creative industries. A New York Festivals panel explores how women are shaping regional brand-building strategy.