news
Spotter Launches Creator TV to Challenge Asia's KOL Volume Strategy
Spotter's Creator TV model challenges Asia's volume-based KOL strategy by proving quality creators drive measurable loyalty and engagement at scale.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
81% of B2B Marketers Blind to AI-Generated Brand Visibility
Most B2B marketers can't track AI-driven buyer activity. 81% are blind to their brand visibility in AI answers, risking misrepresentation before buyers ever visit your site.
news
Why APAC Marketers Are Doubling Down on Effectiveness Metrics
APAC marketers are using Effie Awards frameworks to embed effectiveness metrics into daily operations, not just award submissions. Here's why CMOs should care.
news
Female Founders in Southeast Asia Receive Less Than 1% of VC
Female founders in Southeast Asia captured less than 1% of VC in H1 2025. Investor composition, not founder quality, determines funding outcomes.
news
Why Trust Now Trumps Discounts in Indonesia's Ramadan Market
Indonesian consumers are ditching discounts for trust-driven purchases this Ramadan. CMOs must rebuild loyalty through transparency, not promotions.
news
Edelman Trust Barometer 2026: Asia's Diverging Confidence Gaps
Asia's trust landscape is fracturing: Japan hits 90% insularity while China and Indonesia soar at 77-76%. CMOs must act now.
news
Why Money Can't Fix APAC's Burnout Problem
High-paid APAC professionals are leaving anyway. Salary increases won't fix burnout driven by lack of growth and purpose.
news
APAC Influencer Campaigns Shift to Performance: 42% Now Measured by Sales
Performance-driven influencer campaigns in APAC jumped to 42% in 2025. CMOs must shift budgets toward nano-creators and affiliate links to capture ROI.
news
Why Indonesia's Design Tool Adoption Outpaces Western Markets
Indonesia's design tool adoption is outpacing Western markets, signaling a shift in how Asian enterprises build brand infrastructure. CMOs must adapt localization strategies accordingly.
news
Australia Sets AI Age-Gating Deadline; 60% of Platforms Unprepared
Australia's AI platforms face A$49.5M fines for failing age-gating by March 2026. With 60% unprepared, CMOs must prepare for regional compliance costs and potential service restrictions.
news
Why AI Implementation Is Forcing Data Governance Into the C-Suite
AI readiness now demands C-suite data governance. AvePoint's 29% revenue surge shows enterprises view data oversight as essential for AI deployment, not back-office work.
news
South Korea Tax Agency Loses $4.8M in Crypto After Publishing Wallet Password
South Korea's tax agency lost $4.8M in crypto after publishing a wallet password in a press release. A cautionary tale on government custody failures and why security protocols matter.