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TikTok Projects APAC Creator Economy to Hit $1.2T by 2030
TikTok projects APAC creator economy to hit $1.2T by 2030 as authenticity beats polish. CMOs must shift budgets toward genuine creator content to drive conversions.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
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What Moltbook's Explosive Growth Means for Brand Marketing
Moltbook hit 1.6M users in two weeks with AI-only posting. CMOs must prepare for agent-first marketing or risk irrelevance.
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72% of Singapore Firms to Deploy Agentic AI by 2028
72% of Singapore firms plan agentic AI deployment by 2028, but governance and skills gaps threaten readiness. CMOs must act now on workforce upskilling.
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40% of Imitative AI Projects in Southeast Asia to Fail by 2027
Over 40% of copycat AI projects in Southeast Asia will fail by 2027, while differentiated strategies deliver 159.8% ROI. CMOs must choose innovation over imitation.
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Beauty Outpaces Fashion as China Luxury Spending Shifts Domestic
Chinese beauty surges while fashion and watches plummet as luxury spending shifts domestic. CMOs must rethink category strategies.
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AI Assistants Now Drive 25% of Retail Traffic in Asia
AI assistants now drive a quarter of retail traffic in Asia. CMOs must optimize product data for AI discovery or risk being invisible to shopping chatbots.
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New Forrester Wave Sets Benchmark for MMM Vendor Selection
Forrester's 2026 MMM Wave report benchmarks vendor selection across 31 criteria. Asian CMOs now have a practical framework to evaluate measurement partners as 53% adopt MMM as their core ROI tool.
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Bluey Repeats as Most-Streamed US Show Despite No New Episodes
Bluey dominates US streaming without new episodes, but viewership dropped 18.7% year-over-year. CMOs should study how short-form content drives repeat engagement.
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LoopMe APAC Head Predicts Zero-Party Data Surge in 2026
Zero-party data will dominate APAC marketing in 2026 as privacy tightens and brands demand direct consumer insights. CMOs must act now to capture voluntary data before competitors do.
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95% of Marketers Call Social Critical Despite Execution Challenges
95% of marketers say social is critical, but execution gaps widen as AI content saturates feeds and platform saturation intensifies.
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Accounting Firms Target Asia's $26B Creator Economy
Accounting firms are carving out a $26B opportunity as Asia's creators discover dashboard earnings mask 30% platform fees and tax obligations. CMOs partnering with influencers need to understand creator profitability is far lower than headline numbers suggest.
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70% of Major Retailers Have Exposed Credentials, Study Finds
Major retailers face a credential exposure crisis: 70% have exposed login data, creating supply chain vulnerabilities that put customer data and brand reputation at immediate risk.