News
YouTube Shorts Update Forces Asian Brands To Triple Output Overnight
YouTube’s update is driving up costs in Asia as brands must publish three to seven Shorts weekly, with agency fees ranging from US$60 to US$500 per video.
News
Timely updates on marketing, media, and communications developments in Asia.
Campaigns
Suntory’s -196 Mystery Gets Solved in Droga5’s Surreal New Films
The campaign clears up years of confusion about what -196 means, with Droga5 Sydney turning the gap into a fresh storytelling opportunity.
News
Netflix’s Bid for HBO and Warner Bros. Could Reshape Streaming in Asia
Western content drives 61% of premium streaming in APAC, making a Netflix–Warner Bros. deal especially impactful for regional viewers and advertisers.
News
Why Hepmil Sold to Publicis Instead of Raising Again
After raising US$11M, Hepmil opted for a Publicis acquisition when CEO Karl Mak admitted the team lacked the M&A capability required for more VC.
News
This Condom Brand is Measuring Couples’ Heartbeats to Prove Intimacy
SKYN's experiential campaign tests the heartbeat synchrony of adults back-to-back with monitors, drawing on research linking matched pulses to deeper relationship bonds.
News
Koto Rebuilds MassiveMusic Into a Single Powerhouse for Sonic Branding
The unified brand simplifies vendor selection for APAC marketers, with MassiveMusic Singapore providing full service sound design and voice work.
News
AI Agents Could Spend US$3.6B for Singapore Shoppers by 2030
Worldpay finds 44% of Singaporeans are ready to let AI agents browse and buy for them either now or within the next year.
News
Inside KFC’s Hawkins Fried Chicken Pop-Up Hidden Beneath Sydney
KFC balances global creative with local execution, pairing the UK’s supernatural-themed ads with Australia’s immersive Wynyard Tunnels experience.
News
Omnicom Shuts Three Legacy Agencies and Cuts 4,000 Jobs After IPG Deal
Workforce cuts across the merger may reach 14,000 jobs, as both groups push deeper cost optimization.
News
Hoegaarden Launches Capybara Butt Arcade and China is Obsessed
McCann brings Hoegaarden’s capybara arcade to life with 7-Eleven installs, subway ads, and furry merch that extends the sensory experience at home.
News
Two Strategic Hires Signal Aggressive Tech Shift for Havas
New leadership arrives as Havas Singapore accelerates its US$425M Converged AI rollout.
News
Blind Boxes Take Over Black Friday as TikTok Unboxings Surge
To Asia’s marketing leaders, the Labubu wave is less about figurines and more about understanding how mystery-centered retail mechanics are changing the rules of engagement.