
News
Taste Orchard’s Termination Sparks a PR Test for Retail Brands
If you run stores in Asia, this is a wake-up call. The case exposes how fallout spreads to sub-tenants’ cash flow and expansion plans.
Timely updates on marketing, media, and communications developments in Asia.
News
If you run stores in Asia, this is a wake-up call. The case exposes how fallout spreads to sub-tenants’ cash flow and expansion plans.
News
Xiaomi’s worst week in years shows how fast market value can plunge. Here are some lessons for brand leaders in times of crisis.
Campaigns
Vodafone's iPhone launch shows how to time campaigns, use humor, video, and partnerships to drive ARPU and trust.
Insights
Here are some essential PR tips from China's latest step forward in organ transplantation.
Guides
It's not about likes. It is about reach, conversion, and measurable ROI. Here are five strategies to put the creator economy to work in Asia.
Guides
Gen Z craves offline. Learn how experiential marketing in Asia turns pop-ups, campuses, and stores into ROI in 2025.
Brands
Build a resilient paid social strategy in Asia for 2025. Learn 5 lessons from X’s ad decline: brand safety, budget shifts, and multi-platform planning.
Brands
Why Singapore's Airwallex partnered with McLaren for F1 to reach decision-makers who may not be reading trade press every day.
News
KFC just took a very Japanese idea and made it work for Australia.
Brands
Asia’s brands are racing to connect every touchpoint into one seamless customer journey. The goal is simple: make it easy for people to move from ad to action, and do it in real time.
Brands
I recently ran a PR campaign for a Web3 project where investors could participate in profit sharing tied to real-world consumer brands in Asia. Here's what I learned.
Brands
Learn how leading SE Asian companies maintain trust during economic downturns through strategic communications tailored to Southeast Asia's diverse markets.