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Sandvik Unveils Non-Functional EV to Highlight Mining's Role
Sandvik's transparent EV installation removes all mined materials to prove mining's role in green tech. A B2B storytelling case study generating 320+ media mentions.
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Timely updates on marketing, media, and communications developments in Asia.
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GrowthOps Asia Wins Volkswagen Singapore Creative and Digital Brief
GrowthOps Asia appointed lead creative, social, and SEO agency for Volkswagen Singapore as Chinese automakers intensify competition in the city-state.
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Monks Taps 20-Year Veteran to Drive AI-Powered Creative in SEA
Monks hires 20-year veteran Mihir Dhairyawan as SEA executive creative director to lead AI-powered creativity. The agency now uses AI in 25% of work.
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FairPrice Ditches Price Wars for Emotional CNY Strategy
Read the full article: FairPrice Ditches Price Wars for Emotional CNY Strategy
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How The SHOUT GROUP Won 8 Clients in One Month
Malaysian agency SHOUT GROUP secured Malaysia Airlines, Hyundai, and six other clients in January 2026. Analysis of the pitch wins and what local ownership means for growth.
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APAC Creator Ad Revenue Growth Slows to 5.9% in 2025
Asia-Pacific creators pivot from platform ads to subscriptions and affiliate sales as YouTube revenue sharing drops 90% since 2017. How diversification reshapes the $25B creator economy.
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CHAGEE Expands CMO Role to Cover Government Affairs, PR
Chinese tea brand CHAGEE consolidates marketing, government affairs, and PR under CMO Eugene Lee as it scales across diverse APAC regulatory environments.
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Lisa Campaign Shows How AI Skepticism Now Shapes Brand Trust
Thailand's Lisa campaign controversy reveals how AI skepticism now forces tourism boards to balance polish with authenticity as 24% of Singaporeans view AI as a threat.
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Whistleblowers Challenge WhatsApp's Core Privacy Promise
International lawsuit alleges Meta falsely claims WhatsApp encryption protects messages. Asian enterprises face mounting platform security concerns amid API flaws.
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IMF Upgrades Indonesia Growth Forecast to 5.1% Through 2027
IMF upgrades Indonesia to 5.1% growth through 2027 as Prabowo launches $10B Danantara fund at Davos. How Southeast Asia's largest economy is attracting foreign capital.
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GWI Tackles AI Trust Gap with Verified Consumer Data Tool
GWI's Agent Spark integrates 35B verified data points into ChatGPT and Claude as Asian AI trust varies wildly—72% confidence in China vs 35% in Hong Kong.
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Indonesia's Danantara to Deploy $12B in Active Investment Push
Indonesia's sovereign wealth fund shifts to active deployment with $12B war chest, targeting healthcare, energy & Saudi hospitality. How Danantara competes with GIC and Khazanah.