Timely updates on marketing, media, and communications developments in Asia.
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Former AFR journalist Joe Aston hit profitability in month two with Rampart, a premium commentary publication charging US$65/month. Single-digit churn rates prove the subscription model works.
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AI agents can now manage Amazon Ads campaigns in plain language across 36 countries. Beta testing showed 67% faster launches—a critical edge as APAC programmatic spending hits $258B.
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Netflix is building ANZ into a dual-purpose production hub—commissioning local hits while filming global blockbusters. CMOs should watch how platforms leverage regional talent to compete globally.
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CRA hires Nine's growth executive to drive 2030 strategy as radio battles streaming platforms. Here's what her cross-platform experience means for the industry.
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Big 4 Holiday Parks is betting A$150K on customer-generated content, turning one family into year-long brand ambassadors. Here's why experience-led marketing is reshaping leisure brands.
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Malaysian PM now controls IJM takeover decision as state funds near 50% ownership. Political opposition and corruption probes threaten the RM11B deal.
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Dentsu's record $2.18B loss signals the holding company model is breaking. APAC CMOs must rethink whether full-service agencies still deliver value.
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APAC agencies are racing to embed AI search expertise into leadership roles as the technology shifts from experimental to revenue-critical. Here's why your agency needs this capability now.
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Retail advertising revenue fell 6% despite record overall growth, signaling a structural shift as retail media networks redirect APAC budgets away from traditional outdoor ads.
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Multiplied opens Sydney office with veteran exec Alex Edwards as partner, capitalizing on client demand and independent agency growth across the trans-Tasman region.
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Former Mars exec Sally Tobin launches AI venture studio targeting Asia's fragmented industries. Venture studios now outperform traditional VCs with 30-40% Series A success rates.
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Venture studios are replacing traditional VCs in APAC as early-stage funding collapses. Here's why hands-on platform building beats capital-only models.