news
SoftBank, OpenAI to Launch Enterprise AI for Corporate Japan
SoftBank and OpenAI launch enterprise AI for Japan's 62% of lagging corporations in 2026. CMOs gain faster campaign cycles and voice-enabled content tools.
news
Timely updates on marketing, media, and communications developments in Asia.
news
France Seeks Shein Site Suspension as Paris Store Opens
Shein faces French site suspension over illegal products as Paris store opens, signaling how regulatory crackdowns are reshaping Asian e-commerce expansion into Europe.
news
Singapore Brands Report Higher Returns as Affiliate Budgets Shift to Creators
Singapore brands are shifting affiliate budgets to creators and seeing 65% ROAS gains. Here's why hybrid compensation models are winning.
news
Crisis Comms: India ED Freezes Anil Ambani's Reliance Group Assets in Probe
Anil Ambani's Reliance Group faces asset freezes and criminal charges across three agencies. CMOs managing family conglomerates must prepare for multi-front regulatory crises.
news
SE Asian Brands Shift Budgets to Creators Amid "AI Slop" Flood
SE Asian brands are ditching AI-generated content for creator partnerships as consumers demand authentic storytelling. Here's why the shift is working.
news
DDB Asia Under Review as Omnicom-IPG Merger Advances
Omnicom's US$13.5B IPG merger puts DDB's 90+ Asian offices at risk as three rival networks take priority. CMOs must prepare for account reshuffles.
news
Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta's new lead gen tools cut CAC by 26% in Q5. Direct Salesforce integration and AI-powered campaigns are reshaping how Asian brands capture qualified leads.
news
Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks' China stake sale signals a strategic retreat as local rivals capture market share. CMOs must learn how premium brands survive in price-driven markets.
news
BYD’s PR Tightrope Across Three Continents
BYD's profit plunged 33% as China's EV price war intensifies, but overseas sales surged 160%. CMOs must learn how to manage crisis messaging across conflicting market narratives.
news
Beijing Blinks, TikTok’s US Sale Cleared for Takeoff
China's TikTok sale approval clears the way for a US deal that protects 170 million users and 7 million businesses relying on the platform for marketing and sales.
news
Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple hits $4T as iPhone 17 demand reshapes Q4 messaging for Asian IR teams. Supply chain diversification and AI strategy clarity are now critical talking points.
campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO's red-balloon blitz across five Asian cities blends social seeding with street scares to drive IT premiere buzz. A masterclass in experiential marketing for streaming launches.