News
DDB Asia Under Review as Omnicom-IPG Merger Advances
Omnicom's US$13.5B IPG merger puts DDB's 90+ Asian offices at risk as three rival networks take priority. CMOs must prepare for account reshuffles.
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Timely updates on marketing, media, and communications developments in Asia.
News
Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta's new lead gen tools cut CAC by 26% in Q5. Direct Salesforce integration and AI-powered campaigns are reshaping how Asian brands capture qualified leads.
News
Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks' China stake sale signals a strategic retreat as local rivals capture market share. CMOs must learn how premium brands survive in price-driven markets.
News
BYD’s PR Tightrope Across Three Continents
BYD's profit plunged 33% as China's EV price war intensifies, but overseas sales surged 160%. CMOs must learn how to manage crisis messaging across conflicting market narratives.
News
Beijing Blinks, TikTok’s US Sale Cleared for Takeoff
China's TikTok sale approval clears the way for a US deal that protects 170 million users and 7 million businesses relying on the platform for marketing and sales.
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Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple hits $4T as iPhone 17 demand reshapes Q4 messaging for Asian IR teams. Supply chain diversification and AI strategy clarity are now critical talking points.
campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO's red-balloon blitz across five Asian cities blends social seeding with street scares to drive IT premiere buzz. A masterclass in experiential marketing for streaming launches.
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Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery's $60B sale review signals a turning point for media M&A. Asian executives must learn: scale works only with disciplined integration and a clear strategy.
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WPP Lawsuit 2025: What Asian Leaders Need to Know
WPP faces a US securities lawsuit over July profit warnings that triggered an 18% stock drop. Asian leaders must understand how dual-listed companies manage investor relations during legal crises.
News
How “Recession Glam” Is Forcing CMOs to Rethink Premium
Recession Glam is forcing CMOs to rethink premium: smaller sizes, transparent ingredients, and luxury packaging at mass-market prices.
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Omnicom PR's 7.5% Decline and How Asia's CMOs Can Prevent Slumps
Omnicom's 7.5% PR revenue drop exposes event-cycle dependency. Asia's CMOs must build digital-first strategies to weather demand swings.
News
Taste Orchard’s Termination Sparks a PR Test for Retail Brands
Taste Orchard's early lease termination exposes a cascading risk for retail brands: sub-tenants lose protection when master leases crack, threatening cash flow and expansion plans across Asia.