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Crypto Scandal in Hong Kong Triggers PR Firestorm
JPEX’s US$205M crypto fraud delivers a PR minefield. With 80 arrests and influencer fallout, crisis comms pros rethink strategies.
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Timely updates on marketing, media, and communications developments in Asia.
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CMOs: Is Your Brand Ready to Leverage Solar-Powered Suppliers?
The scaling of brand-backed solar programs creates new opportunities for CMOs to demonstrate measurable environmental progress.
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SoftBank, OpenAI to Launch Enterprise AI for Corporate Japan
Voice-enabled tools to shrink campaign timelines and create more agile marketing and comms teams...maybe.
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France Seeks Shein Site Suspension as Paris Store Opens
French authorities threaten to suspend Shein’s app over child-like sex dolls and violent content, just as its first Paris store opens to protests and a 120,000-strong petition.
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Singapore Brands Report Higher Returns as Affiliate Budgets Shift to Creators
Singapore brands report 65% improved ROAS as affiliate marketing drives revenue and CMOs prioritize the creator economy.
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Crisis Comms: India ED Freezes Anil Ambani's Reliance Group Assets in Probe
For comms pros managing family-owned conglomerates, the Reliance case demonstrates how regulatory actions can cascade.
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SE Asian Brands Shift Budgets to Creators Amid "AI Slop" Flood
AI tools like Sora and Vibes flood feeds with “AI slop.” Brands are seeing engagement drop. Here’s why emotional, human-made content is making a comeback.
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DDB Asia Under Review as Omnicom-IPG Merger Advances
DDB Asia could be reshaped by Omnicom’s $13.5B IPG acquisition. Here’s what to know.
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Meta Quietly Dropped a Lead Generation Feature That Could Cut Your CAC
Meta just rewrote the rules of lead gen in Asia. Cheaper ads, free API, and AI tools for comms pros.
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Starbucks China Stake Sale Draws Bids, Brand Loyalty Metrics Tracked
Starbucks’ China pivot shows CMOs how to localize for price-driven customers without sacrificing brand equity.
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BYD’s PR Tightrope Across Three Continents
BYD must juggle investor crisis comms at home with global growth stories abroad, all while managing scrutiny over pricing and quality.
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Beijing Blinks, TikTok’s US Sale Cleared for Takeoff
China approved TikTok’s US sale, ending a three-year standoff. Here's what it means for marketing teams.