news
Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple reports fourth-quarter results on October 30. IR teams across Asia are watching the call for fresh updates on demand, AI plans, and supply resilience.
news
Timely updates on marketing, media, and communications developments in Asia.
Campaigns
Fear Floats: HBO’s Global IT Campaign Goes Viral Across Asia
HBO Max flooded Asia with red balloons, turning landmarks from Singapore to Bangkok into eerie horror scenes.
news
Asia’s Media Giants Should Pay Attention to This $60B Warning Shot
Warner Bros. Discovery put itself on the auction block in what could be the decade’s biggest media deal. It’s a live lesson in scale, strategy, and discipline.
news
WPP Lawsuit 2025: What Asian Leaders Need to Know
WPP faces a shareholder lawsuit. The firm plans to “vigorously defend” the case, as no court has ruled against it.
news
How “Recession Glam” Is Forcing CMOs to Rethink Premium
Asia’s beauty boom meets thrifty shoppers as marketers mix lux appeal with smart pricing.
news
Omnicom PR's 7.5% Decline and How Asia's CMOs Can Prevent Slumps
Omnicom's 7.5% PR drop and how to fortify budgets beyond event cycles to protect growth in 2025.
news
Taste Orchard’s Termination Sparks a PR Test for Retail Brands
If you run stores in Asia, this is a wake-up call. The case exposes how fallout spreads to sub-tenants’ cash flow and expansion plans.
news
Safety is the New Brand Equity: Lessons From Xiaomi’s EV Meltdown
Xiaomi’s worst week in years shows how fast market value can plunge. Here are some lessons for brand leaders in times of crisis.
Campaigns
5 Key Takeaways from Vodafone's Mythical Creature Campaign
Vodafone's iPhone launch shows how to time campaigns, use humor, video, and partnerships to drive ARPU and trust.
insights
5 Comms Lessons from China’s First Pig-to-Human Liver Transplant
Here are some essential PR tips from China's latest step forward in organ transplantation.
Guides
5 Essential Strategies for Harnessing the Creator Economy in Asia
It's not about likes. It is about reach, conversion, and measurable ROI. Here are five strategies to put the creator economy to work in Asia.
Guides
Gen Z's Analog Resurgence: Why Physical Experiences Are the New Gold
Gen Z craves offline. Learn how experiential marketing in Asia turns pop-ups, campuses, and stores into ROI in 2025.