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Almarai Ditches TV for Fortnite in Saudi Arabia Gaming Push
Almarai ditched TV for a Fortnite branded island, signaling how FMCG brands are pivoting to gaming platforms to reach Gen Z and millennials.
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Timely updates on marketing, media, and communications developments in Asia.
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Zeta Global, Snowflake Launch Universal Data Standard for Marketing AI
Zeta Global and Snowflake announce the Open Semantic Interchange, a vendor-neutral data standard designed to eliminate conflicting metrics across marketing stacks and improve AI reliability.
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Answer Engines Are Reshaping Search. Your Marketing Infrastructure Isn't Ready.
Search is fragmenting. 37% of consumers now use ChatGPT or Perplexity instead of Google. Marketing teams need a visibility strategy—and the tools are finally here.
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Hakuhodo Indonesia Names COO, Expands AI Capabilities in ASEAN Shift
Hakuhodo Indonesia appoints Daisuke Yanaoka as COO in a coordinated ASEAN restructure. The move signals deeper investment in creative technology and operational efficiency across Southeast Asia.
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The Meta-Google AI Divide: What It Means for APAC Marketers
Meta's Q1 revenue surge masks investor fears over US$145B AI spending with no clear ROI. For APAC marketing leaders, this threatens ad pricing and platform decisions.
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Why APAC Sports Marketing Is Splitting Into Two Models
Publicis and Goldman consolidate. Independent practices like Capel Sport counter with local networks. APAC brands must choose between scale and cultural expertise.
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Why Darlie Abandoned Product Claims for Consequence-Driven Storytelling
Darlie Malaysia eschews product claims for consequence-driven creative storytelling in its new 'You Are What You Eat' campaign. How the brand uses horror-comedy to drive engagement.
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86% of Advertisers Ready to Shift Budget—If Open Web AI Catches Up
86% of major advertisers say they'll shift budget to the open web if AI tools match Google and Meta's capabilities. Taboola survey reveals $millions in potential reallocation awaits.
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BYRDLI Partners With San Diego to Shift Creator Marketing From Engagement to Revenue
BYRDLI's campaign with San Diego Tourism Authority proves that influencer partnerships work best when measured by bookings, not likes. How travel brands are closing the gap between awareness and revenue.
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AJIO Chooses Culture Over Discounts With New Agency Hire
AJIO consolidates digital strategy under 22feet Tribal, shifting from discounts to cultural branding in India's competitive fashion market.
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Fortune 500 CMO Exodus Accelerates as Top Talent Flees to Startups
Major corporations are eliminating CMO roles as top talent flees to startups. CMOs are chasing real authority, equity stakes, and meaningful growth opportunities rather than corporate structures.
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Why US$111M Wasn't Enough for StreamElements
StreamElements, backed by $111M in VC funding, is shutting down. What the collapse reveals about creator economy infrastructure for APAC brands.