Timely updates on marketing, media, and communications developments in Asia.
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SixthFactor launches BrandIQ, a real-time brand intelligence platform tracking AI visibility, search rankings, and social sentiment across Asia. CMOs now have continuous monitoring beyond quarterly audits.
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A new Front study reveals 71% of B2B companies experience significant AI implementation failures within three months. The real problem: coordination work, not resolution speed.
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ARN Media's 10% revenue drop and 68% profit fall signal structural pressure in Australian radio. New CEO pivots to content strategy as digital revenue gap widens.
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Spotify's dual Sydney recruitment for comms and creative strategy roles signals a shift toward embedding regional voices in global strategy, not just managing local media.
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Nine in 10 marketers now distrust principal media buying, up from 79% last year. Yet 43% lack governance guidelines, leaving budgets exposed to undisclosed agency markups.
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Australia's landmark gambling advertising ban takes effect January 2027, prohibiting in-stadium placements and celebrity endorsements. Here's what marketers need to know.
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Southeast Asia's deepfake cases surged 1,530% as synthetic identity fraud threatens hiring and vendor verification. CMOs must tighten remote hiring protocols.
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HYBE elevates Disney+ architect Kevin Mayer to its board as the K-pop giant accelerates Western expansion ahead of BTS's largest US tour. Strategic move signals governance-level commitment to global platform growth.
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PR-journalist relationships have collapsed in 2026 as newsroom layoffs, AI-generated pitches, and plummeting trust undermine earned media strategies across Asia.
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Publicis acquires 160over90 for $600M, signaling that holding companies are racing to build integrated sports marketing models before the competitive window closes.
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Click Frenzy and Power Retail entered liquidation as event-driven retail media models struggle with structural monetization limits. Low CPMs and inventory fragmentation are crippling Asia-Pacific platforms.
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Burson taps Edelman's Sujata Mitra as U.S. Earned Media Chair, signaling the agency's push to rebuild its media relations capabilities amid WPP's broader restructuring and revenue pressures.