Timely updates on marketing, media, and communications developments in Asia.
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MYOB flipped the playbook by embedding communications before product design. Their Solo launch proved that communications-first strategy drives cohesive market entry and measurable results.
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Docusign and Harvey integrate to unify AI-powered legal analysis with contract management, eliminating context-switching for legal teams.
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Singapore employers face 95% hiring challenges for tech talent. The government and industry leaders are shifting to skills-based hiring with new programs targeting 1,000 placements to address the AI talent gap.
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Asia's marketing chiefs face a structural governance challenge, not a technology gap. The CMO Tension Report reveals that fragmented reporting lines and unclear decision-making are the real obstacles to marketing leadership effectiveness across APAC.
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PR shifts from second-class to central strategy. CommsCon 2026: earned media outperforms paid 4.7x, reframing marketing hierarchy.
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Atlassian opens its Teamwork Graph to external AI agents via new CLI and Rovo MCP Server. Organizational data becomes competitive advantage.
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Klaviyo's deepened partnership with Anthropic lets marketing teams audit campaigns in minutes instead of hours. CMOs can query live data directly inside Claude.
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Agentic AI agents promise to cut ad intermediaries and boost publisher revenue, but adoption remains tiny. Holding companies own the very middlemen they claim to eliminate.
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WARC's 2026 report reveals a split: digital platforms optimize directly on business outcomes while traditional media lag with modeling. CMOs must navigate two distinct measurement landscapes.
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Saudia transforms from a service provider into a cultural brand through fashion partnerships and lifestyle extensions. How strategic sequencing builds credibility for heritage airlines.
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NBC cut its demo gap with ABC to 76,000 viewers in April 2026, reflecting intensified competition raising the bar for PR pitches to broadcast news.
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Flower brands talk anxiety. Food delivery apps launch spas. BetterHelp pledges 125,000 therapy hours. Non-health brands are dominating wellness positioning with data-driven campaigns.