Timely updates on marketing, media, and communications developments in Asia.
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Voice AI requires specialized expertise to deliver real results. Aircall's acquisition of Vogent signals that generalist platforms are failing. Learn why specialization matters for contact centers.
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Brad Stevens launched Never. Always., an agency model with no juniors or handoffs. But Forrester warns: skipping junior hires today means no managers in 2030.
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Lazada's CMO exit joins a wave of senior marketing leadership departures across Southeast Asia in 2026. As eCommerce platforms shift from growth to profitability, CMOs face intense ROI pressure and shrinking tenures.
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VitaDairy launches Metis, a milk brand for pre-teens built with AI-generated mascot design. How brands use Gen Alpha cultural cues to compete in Southeast Asia's crowded dairy market.
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Visa consolidates media, social, and content functions under one APAC executive overseeing 14 markets. A look at the structural risks of extreme centralization.
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APAC communications leaders face a measurement crisis: AVE metrics instead of business outcomes mean counsel stays advisory, not strategic. How CCOs can reclaim the real seat at the table.
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82% of enterprises deploying AI agents lack governance plans. This liability gap is costing CFOs, CMOs, and compliance leads in regulatory and operational risk across APAC.
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Garmin's Mother's Day campaign reframes motherhood as athletic training via wearable data. But does it signal genuine commitment to women's health, or premium femvertising timed for maximum sales?
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Duncan Painter, the executive who negotiated Omnicom's US$835 million Flywheel acquisition, has stepped down. Christine Gambino takes over Omni; Alex McCord oversees Omnicom Commerce. A leadership split worth watching from Asia.
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Omnicom Oceania committed more than 1,000 client-facing employees across Australia and New Zealand to Mark Ritson's MiniMBA in Marketing — a multi-year capability play framed as a shift from extracting customer value to creating it, amid AI-era CMO pressure.
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Creators want ownership stakes, but brand adoption of equity partnerships remains minimal. Market demand simply doesn't match the narrative.
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Awin highlights how marketing automation tools are eroding publisher trust in affiliate partnerships. The affiliate network warns of growing threats to relationship-based marketing in Asia-Pacific.