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Lemma Launches AI Platform to Measure OOH Advertising ROI
Lemma launches Integral platform connecting OOH advertising to measurable digital outcomes across CTV, mobile and web.
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Timely updates on marketing, media, and communications developments in Asia.
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Lemma Integral Solves OOH's Biggest Problem: Measurement
Lemma Integral bridges the gap between outdoor advertising impressions and measurable digital results. The platform connects OOH campaigns to CTV, mobile, and web activity—solving the measurement problem that has long held back OOH investment in APAC markets.
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Why SCA Is Banking on a Turnaround Specialist to Fix Media
Rohan Lund appointed CEO of SCA following Jeff Howard's exit. How the turnaround specialist plans to rebuild Australia's media giant post-merger.
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Why Law Firms Are Finally Taking Marketing Seriously
Law firms appoint CMOs as marketing becomes strategic priority. Devonshires and peers rethink professional services growth in 2025.
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Google and Omnicom Test Video Ads with AI Before Launch
Google and Omnicom launch an AI-powered creative intelligence system that scores video ads before launch and prescribes specific fixes. Now rolling out globally from the Middle East.
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WPP Integrates Google Earth AI Into Open Platform to Blend Physical, Digital Data
WPP integrates Google Earth AI into its marketing platform, blending physical-world data with digital campaigns. Early tests showed 77% higher performance.
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Seedtag Launches NeuroX Exchange to Replace Identity-Based Ad Targeting
Seedtag's NeuroX replaces personal data tracking with AI content understanding. This fundamental shift in programmatic advertising has major implications for brands navigating shrinking ID coverage.
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WPP Media MENA Dominates Egypt Rankings With $21.5M in New Billings
WPP Media MENA claimed the top spot in Egypt with $21.5M in new billings, outpacing Dentsu, Publicis, and Omnicom as competition intensifies in a rapidly growing market.
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Why Creators Are Abandoning Substack for Beehiiv's Zero-Commission Model
Beehiiv's zero-commission platform is disrupting creator economics. Discover why 3,000+ creators have migrated from Substack, with real income data.
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40% of Ad Spend Wasted: Here's How One AI Tool Aims to Fix It
Perion's Outmax AI tool is optimizing ad campaigns across Africa, solving a 40% ad spend waste problem. The rollout signals how global ad tech vendors are localizing execution across high-growth regions.
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NEC Partners With Anthropic to Crack Japan's AI Market
NEC partners with Anthropic to unlock Japan's AI enterprise market through trusted local relationships. Reveals the critical pattern: winning in regulated Asian markets requires compliance credibility and local partnerships, not just superior AI technology.
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Why AI Cyber Tools Are Becoming the New Vendor Battleground
Compare Anthropic and OpenAI's AI cybersecurity strategies. Discover why access control differs and what it means for tech leaders evaluating security tools.