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Dubai PR Firm Launches With KPI-First Model, Shifts Focus to ROI
New Dubai consultancy Impact Metrics launches with KPI-driven model, signaling GCC shift from media coverage counts to measurable ROI. Four new firms entered the market in 2025.
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Timely updates on marketing, media, and communications developments in Asia.
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Dentsu Executive Warns Japanese Brands: Creative Caution Costs Market Share
Dentsu's CSO warns Japanese advertisers that playing it safe in creative work directly costs market share as award bodies increasingly reward boldness over safety.
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Eight Agencies Compete for Scarce SEO Talent as AI Search Demand Surges
Eight major agencies are competing fiercely for senior organic search professionals amid surging client demand for AI search visibility, with salaries reaching US$260,000.
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One Show 2026: 80 MEA Finalists Named Across 51 Countries
South Africa leads MEA with 48 finalists at One Show 2026, a 167% jump from 2025. Ogilvy and Accenture Song dominate the region's creative awards.
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Addepar Opens Singapore APAC Hub on 130% Client Growth
Addepar establishes Asia-Pacific headquarters in Singapore with R&D and engineering teams, backed by public-sector investment. The move signals intensifying wealth tech competition across the region.
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MAG International Appoints Oliver Chislett as Group Head of Programmatic
MAG International elevates programmatic leadership with Oliver Chislett's appointment, signaling the agency's shift toward transparent, platform-neutral media buying strategies across global markets.
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Spectrum Science Consolidates PR Under Single P&L Model
Spectrum Science appoints Lisa Talbot as communications president, consolidating PR, clinical, and commercial functions under one P&L. The move reflects healthcare agencies' shift toward integrated organizational models.
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Google Blocks 8.3B Ads in 2025 as AI Fraud Surges 63%
Google blocked 8.3B ads in 2025 as AI-powered fraud surged 63%. Scam removals jumped 45% while Southeast Asia tightens ad regulations.
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Ogilvy Singapore, VML Sydney Lead APAC at The One Show 2026
Ogilvy Singapore and VML Sydney each secured 13 finalists at The One Show 2026, dominating APAC with single-campaign focus. Japan, Australia, and India lead regional representation across 204 entries.
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Netflix Co-Founder Hastings Steps Down; Stock Falls 9%
Reed Hastings exits Netflix's board after 29 years as weak Q2 guidance spooks investors despite strong Q1 earnings. Leadership transition completes handover to co-CEOs Peters and Sarandos.
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Canva AI 2.0 Adds Agentic AI, Workflow Automation for Enterprise Teams
Canva AI 2.0 transforms the platform into a Creative Operating System with agentic AI and workflow automation. Enterprise teams can now generate multi-channel campaigns from a single brief.
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Netflix Ad Revenue Doubles to $3B as Advertiser Base Hits 4,000
Netflix's advertising business is doubling to $3B in 2026 with 4,000+ advertisers and 70% YoY growth. Ad-supported plans now drive 60% of new sign-ups globally.