Timely updates on marketing, media, and communications developments in Asia.
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Only 20% of businesses saw AI earnings benefits in 2024 despite massive investment. Forrester's 2026 forecast shows AI moving from digital channels into retail and logistics where early deployments report 60% reduction in call loads.
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Moloco launches AI-powered CTV buying with real-time optimization and app-install attribution. Early data shows 1.5x higher ROI versus mobile, signaling performance accountability is finally coming to connected TV.
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Bauer Media Group is cutting up to 30% of publishing staff across the UK and Germany, citing AI search disruption and rising production costs. The restructuring signals mounting pressure on traditional media businesses.
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Viant's $40M acquisition of TVision Insights embeds attention data into programmatic TV buying, addressing advertiser skepticism about platform self-attribution bias.
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BBC, Disney, and Snap announce 3,000 job cuts globally in April 2026, with AI and cost pressures driving redundancies. APAC operations face significant exposure.
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R/GA and G42 launched alpha.G42.ai, replacing traditional websites with conversational AI that generates personalized content in real time. Brands now target both human visitors and AI agents across ChatGPT, Gemini, and Perplexity.
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ATime&Place launches DEEP, a new division targeting Gen Z and Gen Alpha through immersive digital experiences. The move capitalizes on $12 trillion in projected spending power by 2030.
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Nine displaces Foxtel in exclusive netball broadcast deal, expanding free-to-air access across Super Netball, Australian Diamonds, and World Cup 2027. The shift prioritizes broader audience reach over subscription-gated content.
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Japanese skincare brand Hada Labo taps Gen Z influencer ANNA from MEOVV as its first APAC ambassador, capitalizing on Southeast Asia's 10%+ annual influencer marketing growth.
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Australian media agencies show zero tolerance for unprepared sales pitches and irrelevant outreach. New research reveals six behavioral shifts reshaping how agencies expect to be engaged by media sellers.
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Pacvue Agent lets brands manage Amazon ad campaigns using plain language instead of manual dashboards. Early adopters report 200x faster workflows and up to 54% performance gains.
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Amazon postponed a controversial advertising payment system change after seller backlash, offering transition credits to manage the shift away from credit cards.