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Netflix Turns to Podcasts to Solve Content Gap Problem
Netflix launches daily podcasts with Michael Irvin and Pete Davidson to fill gaps between tentpole series. Analysis of the streaming giant's celebrity-first approach.
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Timely updates on marketing, media, and communications developments in Asia.
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H/Advisors Opens Riyadh Office as PR Firms Target Saudi Market
H/Advisors opens Riyadh office as Vision 2030 drives global PR networks into Saudi Arabia. What the Middle East expansion wave means for Asia-focused agencies.
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TikTok Separates Microdramas from Social Feed with New App
TikTok separates microdramas into standalone PineDrama app for U.S. and Brazil, targeting $11B global market while avoiding Asia where ByteDance runs competing platforms.
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Porsche Sales Drop 10% in Worst Year Since 2009 Crisis
Porsche's worst year since 2009 reveals luxury auto vulnerabilities in China as local EV makers capture premium buyers. What the 26% China drop means for brands.
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OpenAI Tests ChatGPT Ads, Targets $25B Revenue by 2029
OpenAI targets $25B ad revenue by 2029 as ChatGPT ads roll out to 800M users. Asia expansion accelerates with Go tier in 16 markets, Q1 2026 ad beta.
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Tier-2 City Creators Deliver 30-50% Higher ROI Than Metro Influencers
Indian tier-2 city creators in Jaipur, Chandigarh deliver 30-50% higher ROI than metro influencers as brands shift to niche communities over mass reach.
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TikTok Identifies Three Behavioral Drivers Reshaping APAC Marketing
TikTok's 2026 forecast reveals curiosity, conviction, and care as core behavioral signals driving $5.9B in Thailand commerce. How 460M SEA users reshape brand strategies.
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Strategy Chiefs Get Commercial Accountability in MENAT Reshuffle
FP7McCann promotes Nick Salter to Regional Head of Strategy with commercial accountability, reflecting how MENAT agencies restructure strategic roles for growth.
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Nine Entertainment's $50M Radio Sale Stalls as Buyers Retreat
Nine's $50M AM radio sale collapses as Singleton withdraws and SEN faces regulatory blocks, signaling valuation crisis for legacy media across Asia-Pacific.
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AI Boom Breaks Traditional Stock-Currency Link Across Asia-Pacific
Asian equities surge while currencies weaken, breaking traditional correlation. AI infrastructure drives stocks up 4% as central banks cut rates, forcing investors to rethink hedging strategies.
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Bolt Insights Raises $8.6M to Cut Research Cycles to Minutes
Bolt Insights secures $8.6M to compress research cycles from weeks to minutes with AI-moderated interviews and dynamic personas for Diageo, Unilever, L'Oréal.
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1,000-Day Compliance Blackout Pushes Maybank to Court Action
Maybank seeks judicial management for Dasin Retail Trust after 1,000+ days without financials. The SGD 476M debt case exposes cross-border governance gaps.