Timely updates on marketing, media, and communications developments in Asia.
News
Tim Berners-Lee warns platforms optimized for outrage threaten brand safety. User control must come before business outcomes, a direct challenge to the US$1 trillion ad industry.
News
Comscore names DoubleVerify's former COO as new CEO, eliminates all debt, and solidifies its position against Nielsen in the intensifying digital advertising measurement wars.
News
Nine brands from Etsy to Disney embraced empowerment messaging this summer. Consumer anxiety about AI is driving control-focused creative.
News
93% of APAC retail sales happen offline but unmeasurable. BFJ Digital shows how attribution bridging drives 30% revenue increase and better ROI.
News
Meta's new paid tiers and ad-free options threaten to reduce advertising inventory for APAC brands. CMOs must prepare for rising CPMs as user adoption grows.
News
HilltopAds launches Smart CPM. Automated bidding now manages 68% of global ad decisions, making it table stakes for competitive networks.
News
Quant AI's Ava agent delivered 84% autonomous resolution and 26% call time reduction at Fortitude Re in production. A benchmark for enterprise AI deployment in financial services.
News
Top creators are rewriting what success means on YouTube: setting personal boundaries, investing in studio quality, and shifting traditional media's platform priorities.
News
OpenAI hires Colin Fleming as CMO, prioritizing enterprise revenue. The move reveals how AI vendors compete for Asia-Pacific marketing budgets.
News
Netflix and Spotify team up for exclusive Jay Shetty podcast rights, reshaping media distribution and brand access in Asia and beyond.
News
66.5% of CMOs confirm AI skills gaps in their teams. Now 13.6% of marketers lack skills for their current job, up from 9.9%. Why awareness hasn't translated to action.
News
QVC abandons legacy cable business to become a social commerce company on TikTok. The 40-year-old retailer targets $1.5B in streaming revenue within three years.