news

news

Trade Desk Audit Dispute Sparks DSP Pitches, Fails to Shift Buyer Behavior

Rival DSPs pitched agencies hard after Publicis audited Trade Desk, but no media buyers switched platforms. The real issue: CMOs care about results, not transparency theater.

news

TV Ads Now Measured by Sales, Not Just Viewers, Across APAC

Purchase data is replacing viewer counts as the standard for TV ad measurement across Asia-Pacific. A Circana-Roku campaign delivered 35% more sales with half the impressions, signaling TV can now match digital accountability.

news

Spotify Launches Carousel Ads and Sponsored Playlists in Australia

Spotify launches Carousel Ads and Sponsored Playlists in Australia, signaling a major shift toward visual advertising as video engagement surges 44% year-over-year.

news

Why Publicis Won Microsoft's $700M Account: Data Infrastructure

Publicis secures Microsoft's $700M global media account from Dentsu, leveraging Epsilon data infrastructure. The win signals clients now consolidate spend with agencies offering integrated technology at scale.

news

Snap Expands AR Developer Program Across APAC as India Leads Global Lens Production

India leads global AR Lens production as Snap scales its developer program across APAC. Practical AR applications are driving measurable commercial outcomes for brands.

news

Vodafone Australia Ad Sparks Rural Backlash Over 'Nothing's Out Here' Campaign

Vodafone's Easter campaign calling rural Australia 'nothing's out here' sparked farmer protests and broadcast backlash. A cautionary tale on geographic insensitivity in global brand strategy.

news

Australia's PR Job Market Shrinks 50% as Candidates Reject Offers

Australia's PR job market has contracted 50% in three years, but candidates are rejecting offers over values mismatches with employers. Entry-level roles are hit hardest.

news

78% of Brands Use AI Content—But Few Disclose It, Study Finds

78% of brands use AI content but rarely disclose it, creating reputational risks. APAC consumers are skeptical—only 5% trust AI-generated communications.

news

One in Three Clients Question Agency Fees as AI Adoption Rises

One in three clients now believe AI tools eliminate the need for external agencies, forcing professional services firms to restructure pricing models and shift from billable hours to outcome-based fees.

news

Why BBDO Bangkok Redesigned the CCO Role for Data-Driven Work

BBDO Bangkok redesigned the Chief Creative Officer role to embed creativity, data, and technology throughout client projects rather than at the end. Pathida Akkarajindanon leads the shift.

news

ARN Media's Market Cap Falls Below Single Lawsuit Claim

ARN Media's market cap dropped to A$73.6 million, now below the A$82.25 million Henderson lawsuit claim. The crisis reveals how litigation and declining ad revenue compound financial pressure for broadcasters.

news

Australian Print Newspaper Ad Spend Rises 17.4% in First Growth Year

Print newspaper advertising in Australia surged 17.4% in February 2026, its first growth year in 12 months, gaining real market share as total ad spend contracted 5.2%.