news
Global Rev Gen Appoints Bosco Anthony as New CEO
Global Rev Gen appoints Bosco Anthony as CEO to drive AI-powered marketing innovation and expand into cross-border commerce across Asia.
news
Timely updates on marketing, media, and communications developments in Asia.
news
INNOCEAN Renews Global Media Partnership with Havas Through 2026
Hyundai Motor Group extends Havas partnership through 2026, betting on data-driven media to coordinate three brands across five continents. A sign that scale demands unified agency operations.
news
NYF Launches State of the Biz Podcast with WPP's Paul Marobella
WPP's Paul Marobella hosts NYF's State of the Biz podcast exploring brand disruption and strategy with industry leaders. A must-listen for CMOs navigating advertising's inflection point.
news
Full-Service vs. Specialist: Samsung Tests Agency Model
Samsung tests whether full-service agencies deliver better results than specialist models. The $120M account review could reshape how Asia-Pacific tech brands structure agency partnerships.
news
TikTok Projects APAC Creator Economy to Hit $1.2T by 2030
TikTok projects APAC creator economy to hit $1.2T by 2030 as authenticity beats polish. CMOs must shift budgets toward genuine creator content to drive conversions.
news
Why Hyundai Motor Group Is Doubling Down on Data-Driven Media
Hyundai Motor Group extends Havas partnership, betting on data-driven media and AI to boost customer acquisition across global markets.
news
Nine's QMS Acquisition Squeezes Independent OOH Players
Nine's $850M QMS acquisition removes a major buyer from Australia's OOH market, intensifying consolidation pressure on independent players like oOh!media.
news
JCDecaux Australia Creates National Revenue Director Role
JCDecaux Australia creates national revenue director role to centralize programmatic OOH growth as digital ad spending accelerates across the region.
news
Wynstan and Victory Blinds Appoint Optimise Media as Consolidated Agency
Wynstan and Victory Blinds consolidate media under Optimise Media, balancing performance strategy with protection of their iconic jingles built over decades.
news
TBWA HAKUHODO's Hosoda Named to MAD STARS 2026 Final Jury
TBWA HAKUHODO's Hosoda joins MAD STARS 2026 final jury, positioning Japanese creative leadership to shape global advertising standards. CMOs should watch how AI-resistant ideas influence award criteria.
news
MIQ Restructures APAC Leadership, Replaces Regional CEO
MIQ replaces its APAC CEO with decentralized market leadership, signaling a shift away from regional coordination. What this means for your Asia strategy.
news
Vietnam Suspends Food Safety Rules After 10-Day Implementation Crisis
Vietnam's food safety crackdown backfired spectacularly, stranding 1,800+ containers in 10 days. CMOs in food and logistics must prepare for supply chain chaos and market consolidation ahead.