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McDonald's Singapore Launches Dual-Tier Plushie Loyalty Program
McDonald's Singapore rewards superfans with exclusive plushies while targeting casual buyers—a dual-tier strategy that sustains engagement throughout Lunar New Year.
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Timely updates on marketing, media, and communications developments in Asia.
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Dentsu Elevates Queensland MD Chris Ernst to National Media Role
Dentsu promotes Queensland MD Chris Ernst to national media role, signaling a shift toward internal talent development over external hires amid restructuring.
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61% of Asian Marketers Boost Creator Budgets in 2026
Asian marketers are doubling down on creator partnerships in 2026, shifting from one-off deals to long-term relationships that deliver 3.5x higher engagement than traditional ads.
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Chinese Safety App Sileme Tops Charts, Rebrands to Demumu
Chinese safety app Sileme hits number one on Apple's China charts, then rebrands to Demumu for global expansion. Why the name change matters for Asian startups chasing international growth.
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How Lexus Transformed Sports Sponsorship Into Product Trial
Lexus turned tennis rally data into an interactive EV test drive at the ASB Classic, proving sports sponsorships can drive product trial beyond stadium walls.
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Melbourne Panel: AI Dashboards Deliver 420% ROI for Marketers
AI dashboards delivering 420% ROI are shifting APAC marketers from creative anxiety to operational wins. Automation is replacing spreadsheets, not strategists.
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Cognito Doubles Down on Financial Comms with Zhang Hire
Cognito appoints Edelman Smithfield's Tana Zhang as Hong Kong MD to expand financial comms and investor relations capabilities across Greater China.
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How DoubleVerify's IMDb Deal Tackles $1B CTV Waste Problem
DoubleVerify's IMDb deal cuts $1B in quarterly CTV waste by verifying where ads actually run. CMOs can finally justify streaming TV spend with transparent, AI-powered controls.
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NSW Pulls $12M SXSW Sydney Funding, Ending Festival After 3 Years
NSW pulls $12M SXSW funding, eliminating Asia-Pacific's only global creative festival after three years. Budget cuts trump growth metrics.
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Nielsen Hires TikTok's APAC GM as Regional Sales Leader
Nielsen taps TikTok's APAC ad chief to modernize measurement as 79% of Asian marketers shift budgets to digital channels. Here's why this hire matters for your strategy.
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VML ANZ Names Paul Bradbury CEO After TBWA Departure
VML ANZ taps TBWA veteran Paul Bradbury as CEO to lead 290-person operation managing Microsoft, Ford, and Nestlé. His track record: 30% revenue growth and a Cannes Grand Prix.
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Assembly Unifies Nine Asian Markets Under Single Brand
Assembly unifies nine Asian markets under one brand, deploying AI tools across 800+ employees. CMOs gain access to unified data infrastructure for faster, culturally relevant campaigns at scale.