news Why Australia's New OOH Measurement System Matters for APAC Brands Australia's new Move system sets a unified OOH measurement standard. Asian markets still lack comparable standards, creating a competitive gap for regional media buyers.
news TBWA\HAKUHODO's Chris Iki Named to 2026 APAC Effie Awards Jury TBWA\HAKUHODO's Chris Iki joins 2026 APAC Effie Awards jury for fifth time. His track record evaluating marketing effectiveness matters for agencies pitching results-driven work.
news Airwallex Builds Five-Property Sports Portfolio Across F1, Arsenal, MLB Airwallex hits $1B revenue and deploys five-sport sponsorship portfolio to embed fintech into global operations. Here's why logo placement alone won't cut it anymore.
news ElevenLabs Appoints ANZ Go-to-Market Director in APAC Push ElevenLabs appoints its first APAC go-to-market director as AI voice market grows 32% annually in Asia. CMOs should watch this expansion into enterprise telecom and contact centers.
news Lippincott Unveils Latitude Brand Refresh Across APAC Latitude refreshes its brand identity to compete with digital-first fintech challengers. CMOs in consumer finance must invest in scalable brand systems to drive customer acquisition.
news APAC Creator Economy Hits US$26B as Authenticity Concerns Mount APAC's creator economy hits US$26B as authenticity concerns mount. CMOs must navigate rising consumer skepticism about paid endorsements amid explosive creator-commerce growth.
news Why Nissan Ditched Performance Specs for Worker Stories Nissan ditches specs for worker stories in new Navara campaign, shifting automotive advertising toward purpose-driven brand building across ANZ.
news Why Netflix's YouTube Strategy Backfires for Podcast Partners Netflix's YouTube clip restrictions backfire on podcast partners while the streamer uses the same strategy itself. CMOs must rethink exclusivity deals that block access to Asia's dominant discovery platform.
news 2026 APAC Effie Awards Emphasize Effectiveness Over Creativity APAC Effie Awards shift focus to business results over creativity. CMOs must prove campaigns drive measurable outcomes, not just creative merit.
news Why Women Executives Are Becoming APAC's Tech Gatekeepers Women executives across APAC now control tech budgets and vendor selection for major brands. CMOs must adapt partnership strategies accordingly.
news ARN Media Faces US$88M Claim After Kyle Sandilands Suspension Kyle Sandilands seeks US$88M payout after ARN suspension, exposing how unsustainable talent deals create governance crises when relationships fail.
news Singapore Launches AI Training for 100,000 Workers by 2029 Singapore trains 100,000 workers in AI by 2029 to prevent job displacement and boost productivity. CMOs must prepare for AI-skilled talent competition.